Every week the New York Times publishes one or two pages of information that it knows to be untrue.

No, I'm not talking about the made-up claims of the fake news crowd.

I'm talking about the New York Times bestseller list.

Hey, it's Seth, and this is a Kimbo.

We'll be back in a second to talk about why the list matters and why it's wrong.

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I'm an author so I understandably care a little bit about the New York Times bestseller list, but why does it even matter?

Well, we'll begin with this. For 500 years, books have mattered.

Books have never reached the preponderance of people because there are just so

many different titles. It's possible for a movie to be seen by 20 or 30 million people.

It's likely that a national TV show could be seen by almost as many on a regular basis.

But a book, if a book sells 2 million copies, it's a

gasp-inducing home run. Five million is virtually unheard of these days. So books don't have mass appeal per title. But who

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