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Marketing School - Digital Marketing and Online Marketing Tips

The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 30 December 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

In episode #2891, Eric Siu and Neil Patel discuss the resurgence of vlogging as a means to share personal and business journeys, what content types yield the best ROI, the implications of AI in the workplace, and reflections on the balance between technology and personal touch in various industries. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Rise of Vlogging in Business (04:04) Content Performance Analysis (07:51) Short Form vs Long Form Content (11:54) The Future of Work and AI (17:54) Human Creativity vs Machine Efficiency (20:52) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

So you saw the little vlog camera I have, right?

0:02.2

Yeah.

0:02.5

Yeah.

0:03.0

So I mentioned there's a YouTuber named Daniel Daylin and I believe this format's coming back.

0:08.0

So this is the vlog, but you're following someone's journey.

0:10.7

And it's literally this guy building his eight figure e-commerce business, right?

0:13.6

And you can, he has like equipment and someone following him around.

0:16.6

You and I, at least for me, I don't like someone following me around.

0:19.0

I've tried that before. But I'm okay setting a camera over there and shooting different scenes and all that.

0:23.9

And then sometimes I'm miced up.

0:26.0

I didn't bring it.

0:26.6

Yeah, I was like, where is it?

0:27.9

I didn't bring it.

0:28.4

But it's been really fun because the thing is the things you go through during the day, like there are legit challenges and to see them for people to watch you saw them and then talk about them afterwards and then you like let's say you travel quite a bit right i travel quite a bit too it's

0:41.9

cool for people to see those scenes right and so if i'm just shooting a little here and there and then

0:45.3

i'm giving like a five or 10 minute summary of my day or whatever and what the key lesson is um those

0:50.0

videos those are kind of taking off now right and? And so that's my experiment. I'm probably going to launch it in January or so because we have like a lot of content produced.

0:57.4

And that to me is like, okay, I don't need to be Gary V, but I can be the in between there.

1:01.7

Because fact of the matter is we have a lot of fun doing our day to day.

1:04.7

And I think more people need to see it to understand what's actually happening because the reality is you and I don't have time to brainstorm the best thumbnail,

1:11.5

the best headline and all these things. And the thing is when you try to hand it off to your team,

1:15.0

I just, I haven't seen them do like, it's hard to do a good job there too, right? And you're going

...

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