During the pandemic, you probably heard a lot about the Great Resignation when millions of people quit their jobs.

I was one of them.

Well, after economists got another look at the job data, many were calling that period, say, 2021 to 2022, something else.

The Great Renegotiation.

People quit their jobs for new ones.

Many leverage the tumultuous job market to demand more from their employers, and were far

less willing to put up with poor working conditions and abuse.

So it's no surprise that the number of workers' strikes and work stoppages jumped.

The Trader Joe's in Massachusetts just became the very first in the country to officially unionize.

Workers are forming unions in industries and companies that haven't seen them before.

They hope to unionize, and if successful, they will be the second strip club in the U.S. to do so.

And some of these walkouts and strikes and union drives popped up in places that surprised

even longtime labor activists.

We thought Amazon was impenetrable, even just four years ago.

Now we know that's not the case.

And we're fueled by a new generation of workers who raised in the era of low union participation

weren't so eager to latch on to traditional big labor. They were like, hey, you're struggling.

I see you're struggling. Let me help you. And the workers are just like, hold up, wait a minute.

You don't know anything about me.

I don't need your help.

I can do this on my own.

So what can the larger unions learn from the tactics that cracked open Starbucks, Amazon, and others?

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