The NEW Social Media Craze (Exponential) [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 26 June 2021

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

We are at the start of an accelerations of a brand new social media craze – Audio! It’s by no means a new medium, but the way it is being used at the moment and the uptake on it changes the landscape of audio platforms, both new and pre-existing. In this episode Rob explores the reasons why! Go to www.robmoore.live to join Rob’s FREE Audio Influencer and Podcaster online zoom masterclass! KEY TAKEAWAYS Audio is convenient. You can consume content whilst doing so many other things! Audio is very intimate. You get very close to the creator, you are just listening there are no other distractions in the form from the creator. Audio is binge-able and can be sped up! Clubhouse has opened many minds into the potential of audio. Do not miss this new social media craze-get on it now and start creating and producing audio media. Go to www.robmoore.live to join Rob’s FREE Audio Influencer and Podcaster online zoom masterclass to learn everything you need to know to get started. BEST MOMENTS “Audio right now is new media craze” “It’s not just about audio, it’s about connection and community” “You’ve gotta think leverage, you’ve gotta think how do I turn this into multiple pieces” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0	Did you miss the bandwagon of Facebook Lives when the organic reach was massive?
0:05.6	You've got to think leverage.
0:07.8	The new social media craze right now we are at the start of an accelerator curve of a
0:15.1	brand new social media craze.
0:18.8	Now it's not a new media craze and actually for probably 20 years it's kind of been
0:24.8	a forgotten one of the main media.
0:28.1	Now we have W-A-V-L media on social media, written, audio, video and live.
0:38.8	Of course everyone talks about SEO, blogs and articles, everyone's talking about YouTube
0:44.4	LinkedIn and Facebook live videos now Instagram, split screen live videos.
0:51.3	Of course video, YouTube now tick-tock Instagram reels but the forgotten one seems to be audible
0:58.0	sorry audio, but it bit, bit, bit, bit, bit, bit, bit, bit, bit, bit, bit, bit, until right now
1:03.0	although audible is great. You can tell I don't edit, audio is right now the new social media craze.
1:12.7	Why? One, it's the most convenient media. You could be walking running, traveling,
1:19.6	cooking, cleaning, ironing, washing, washing, gardening, you could be on a plane,
1:23.8	train in a car and still consume audio and you can't do that on video or written or live.
1:31.7	Two, is this one of the most intimate media forms? You get very close to the influencer,
1:38.7	the creator. You're able to consume content on your time and not get interrupted by an ad
1:45.2	or a waving face like me on a video. You can binge in your own time at a half speed or two times
1:52.5	speed and right now live audio media is lifting up all other audio media. So audible like I said,
2:03.9	blink is for just short form or audio. This has obviously been very popular and many people now
2:09.5	prefer to listen to audio books rather than read books because it takes a lot more time to read a
2:14.9	book and then clubhouse came along and really connected you with the creators, really opened up
	...

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