Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

So just last Tuesday, a CEO friend of mine who owns a regional manufacturing company called me in distress.

He had just lost a nine-year contract worth

$22 million in total, not because his product got worse and not because he screwed up,

but because his team's execution was too slow. Their competitor quoted in 48 hours,

his team took two weeks. So by the time they

delivered their proposal, it was DLA, dead on arrival, gone, already given to their competitor.

You've probably been feeling it yourself. The game has sped up. So right now, you might not have

lost a contract that size yet, but you're feeling it, right?

The pressure, the sense that everything around you is moving so much faster, and that you're working harder than ever, but somehow still falling behind.

Well, let me call it the way that it shows up in real business every day.

By the time you call back a customer, they've already bought your solution elsewhere.

The key employee that you've been courting already signed with a competitor.

All the while, your inbox is a landfill.

Your calendar is a crime scene.

Your day is constantly getting eaten up by interruptions.

So you have to resort to starting your real work at 7.30 p.m.

Look, here's the deal, okay?

I know that you're not short on effort.

What you are short on, though, is leverage.

And here's what I'm here to tell you.

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