The New Recurring Revenue Model...and how we have less than 1% churn... 🥩 | Ep 77
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 7 September 2018
⏱️ 19 minutes
🧾️ Download transcript
Summary
"Ask them what is the thing that you are struggling the most with?" Today, Alex (@AlexHormozi) shares the secret to achieving less than a 1% churn rate in a recurring revenue model. Businesses can retain customers and increase revenue by treating the model like a launch model and continuously creating new solutions for customers' problems.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Revolving door churn: most businesses fail.
(2:42) - Create new content regularly for recurring customers.
(6:24) - Regular communication builds affinity and trust.
(11:05) - Ask customers about obstacles, provide solutions.
(14:11) - Don't pitch; focus on serving and retaining.
(17:07) - Delegate to passionate individuals to save time, maximize impact.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey guys, love that you're listening to the podcast. |
| 0:02.5 | If you ever want to have the video version of this, which usually has more effects, more |
| 0:06.6 | visuals, more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers |
| 0:11.6 | in different ways. |
| 0:12.6 | You can check out my YouTube channel. |
| 0:13.6 | It's absolutely free. |
| 0:14.6 | Go check that out if that's what you are into and if not, keep enjoying the show. |
| 0:18.2 | Everyone, happy Tuesday. |
| 0:20.2 | Hope you guys are having a great day. |
| 0:22.2 | If you're consuming this via podcast, then I hope you're having a great day too. |
| 0:27.0 | I'm laughing because I think I'm almost more excited about this because of breaking |
| 0:30.2 | content rules and making two pieces of content within two hours or one another. |
| 0:34.0 | But first one was scheduled. |
| 0:35.2 | This one I was feeling and so I think that you will feel this too. |
| 0:38.8 | So the new recurring revenue model and how we have less than 1% turn. |
| 0:43.1 | So I'm going to give you something that's just a massive secret of ours that I was debating |
| 0:47.4 | even saying for fear of people using it against us, but that would be scarcity mindset. |
| 0:52.4 | So I'm not going to do that. |
| 0:53.6 | So here's how we've achieved less than 1% turn. |
| 0:56.6 | This is what some of the big players in the space are basically showing. |
| 1:00.3 | So fundamentally what happens most times that when people have recurring revenue models, |
| 1:04.6 | their goal is to get the acquisition, sign someone up on the recurring and then pray |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.