The NEW Instagram Algorithm Is BOOSTING Views - 781
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.6K Ratings
🗓️ 2 May 2024
⏱️ 31 minutes
🧾️ Download transcript
Summary
In today's episode, I delve into the recent changes in the Instagram algorithm that are favoring a shift towards more authentic and unpolished content. We explore how the platform is moving away from the hyper-edited, high-production-value videos typical of the Hormozi Style, and towards a preference for raw, real, and imperfect content.
This episode offers insights into the evolving editing style on Instagram, emphasizing the importance of authenticity and relatability in content creation. We discuss the implications of these algorithm changes for creators and businesses alike, and provide strategies for adapting your content to align with the new trends.
If you're looking to boost your views on Instagram in light of these algorithm changes, this episode provides valuable guidance on adjusting your editing approach and creating content that resonates with your audience. Tune in to learn how to navigate the new Instagram algorithm landscape and optimize your content for increased visibility and engagement.
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Transcript
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| 0:00.0 | There is a very big change coming to short form video content, specifically Instagram Reels and |
| 0:06.1 | Tik-Tok videos, and no, it's not the looming Tik-Tok band. |
| 0:10.2 | It's a total shift in the way we create and consume content. |
| 0:14.0 | And it's being pioneered by one of the most famous entrepreneurs in the last five years |
| 0:18.0 | and someone who very much pioneered the way we currently consume educational entrepreneurial content on short form video. |
| 0:25.2 | Today we're going to be talking about what has been working in the world of short form video |
| 0:29.8 | and what's going to be working in the near future. |
| 0:33.0 | Now let's get into specifics. |
| 0:37.0 | What I was talking about that famous entrepreneur who pioneered |
| 0:40.0 | the kind of content that we're very much used to seeing today is Alex Hormozi. |
| 0:44.4 | You may or may not know him, but essentially over the last five years, |
| 0:47.6 | he's gained massive popularity for an aggressive level of consistency, |
| 0:52.4 | but a very specific style of video. |
| 0:55.0 | This style of video is very highly ended. It has these really big bold attention |
| 1:00.3 | grabbing closed captioning on it. |
| 1:02.8 | It's not just closed captioning for the sake of transcribing the video, it's closed captioning for |
| 1:07.6 | the sake of holding on to the audience's attention. |
| 1:10.6 | In fact, many people refer to today's style of short form video as |
| 1:14.0 | hormonesy style editing. It's very fast pace. There's lots of zooms and cuts and |
| 1:19.2 | B roll and background video and green screen and effects |
| 1:23.1 | and all of these different things |
| 1:24.5 | to keep the viewer stimulated |
... |
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