"The New Freedom Thing in in Fashion" or How Jeans Got Their Stretch

Dressed: The History of Fashion

Dressed Media

Arts, History, Society & Culture, Fashion & Beauty

4.6 • 1.6K Ratings

🗓️ 30 April 2019

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week we learn how "the new freedom thing in fashion" became the industry standard for the production of women's--and more and more men's-- jeans. This is the story of stretchy jeans.

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Transcript

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0:00.0	Cass to say that you and I are obsessed with collecting fashion history books is of course a bit of an understatement and
0:07.0	Today we want to share with our listeners the very cool Cat Walk series of books by Yale University Press. a very
0:15.0	cat walk series of books by Yale University Press. Yes, and each volume is a comprehensive look
0:18.0	at the catwalk photography from each collection
0:21.0	and every runway show by the designer featured. So we're talking about
0:25.6	more than 1,000 stunningly beautiful photographs in each book.
0:30.0	The series includes books on Chanel, Chloe, Dior, Louis Vuitton,
0:35.0	Eissant Laurent, Prada, Versace, and Vivian Westwood,
0:39.4	which of course we have already had author Alexandra Fury on the show to discuss and we are so
0:45.6	pleased to announce that the newest addition to this series en jivenshi is out now.
0:49.8	Any of the nine Catwalk titles make the perfect holiday get or gift for the fashion lovers on your list and dress listeners can get an exclusive 25% off any of the volumes in the Cat Walk series by going to Yale Books.com and using the code Dreyf. the Just use the code Dressed 25 at checkout to get 25% off and free shipping on
1:16.7	orders of any of the catwalk titles. Don't miss out on this limited time offer.
1:23.0	Welcome to Dressed, the history of fashion, a production of I Heart Radio. The With over 7 billion people in the world, we all have one thing in common.
1:50.0	Every day we all get dressed.
1:52.0	Welcome to Dressed, the history of fashion, a podcast where we explore the who what,
1:56.4	when of why we wear.
1:58.0	We are fashion historians and your host, April Callahan, and Cassidy Zachary. So welcome to the show dress
2:05.0	listeners. Today's podcast is interestingly enough something that April and I
2:09.5	had both considered for a fashion history mystery episode but it turned out to be so much more so
2:15.3	we've made it a full-length episode.
2:17.5	It was originally a question that came from us from a listener at SK Monday. She asked, when did they begin putting Lycra in Denham?
2:26.4	I wear vintage Denham because I dislike the stretch. And this was an incredibly great question.
	...

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