The New Era of Search: There's a New Way to Rank... | Dan Kurtz

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Business:entrepreneurship, Business, Marketing, Entrepreneurship

5.0 • 1.4K Ratings

🗓️ 2 September 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools. Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can’t afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams. What You'll Learn in This Episode: - Why press releases are still king for white hat SEO - How to safely build backlinks to your Amazon listings - The “Pinterest Method” to boost SEO for ecommerce - Using Reddit Answers & Quora to dominate LLMs - How Amazon sellers can get indexed by Google faster - Leveraging tools like SparkToro, Google Docs, and IFTTT - Why most SEO advice is outdated (and what to do instead) - Dan’s secret $500 backlink strategy for Amazon sellers 🔔 Subscribe for more episodes on Amazon growth, AI tools, and ecommerce marketing tactics: https://www.youtube.com/@lunchwithnorm Chapters 00:00  White Hat Backlink Secrets 04:17  Rank Amazon Listings on Google 07:38  Social Profiles = Backlinks 10:46  Plant Your Flag on Blogger & Tumblr 13:52  Fiverr SEO Gigs: Worth It? 17:55  Avoid Junk Links at All Costs 21:01  Backlinks via Scholarships? 30:09  How to Index in LLMs 33:24  LLMs.txt vs Robots.txt 36:50  Reddit Answers = SEO Gold 40:45 Use a Website Newsroom 44:08 Evergreen Press Release Strategy 48:00  Google Prioritizes News First 52:06  Google Docs = SEO Weapon 55:12  No-Follow Links Still Help? 59:51 Connect with Dan on LinkedIn ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/

Transcript

Click on a timestamp to play from that location

0:00.0	If you are getting into link building and you want to get your feet wet, according to Google,
0:04.5	the whitest of white hat backlinks you can build to anything you own is a press release.
0:10.0	Interesting.
0:11.0	Don't put a link directly linking to your site that you can't go in and change yourself.
0:16.7	So important.
0:17.6	One of the places where we're spending a lot of time on Reddit to the general public is still not very well known.
0:23.5	But Reddit answers.
0:24.7	Why didn't you tell me about that?
0:26.7	Hey, Dan's the expert.
0:28.0	The people that say do follow no follow, you're following advice from 2012.
0:37.3	Our guest is he's a returning guest, and he's been in marketing since 2006.
0:46.3	He's the grower of business, the optimizer of processes, the slayer of bad digital marketing.
0:52.9	And he's also known for his very unique, sometimes
0:57.2	controversial t-shirts. He has a 15-year career in digital marketing, including consulting
1:03.1	with companies like Bing, Nielsen, just to name a few. All right, we're talking about the famous or
1:10.7	infamous Dan Kurtz, and he'll be joining us in a few. All right, we're talking about the famous or infamous. Dan Kurtz, and he'll be
1:13.1	joining us in a second. We could not do this podcast without our sponsors. So we like to thank
1:19.7	Sellerboard, AZRank, Sophie Society, the Titan Network, and Connect Cash. Now, sit back, relax, grab a coffee, enjoy the show.
1:31.4	Welcome, Dan.
1:32.8	Hey, Norman, thanks.
1:33.8	I want to talk about Amazon sellers.
1:38.2	And we've done a lot of talking.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Norman Farrar, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Norman Farrar and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.