The new car market is a total bloodbath #311
The Intercooler
Dan Prosser and Andrew Frankel
4.8 • 913 Ratings
🗓️ 27 April 2026
⏱️ 46 minutes
🧾️ Download transcript
Summary
The new car market is a total bloodbath #episode 311
Dan Prosser and Andrew Frankel discuss the state of the new car market, as brands write off billions of dollars in EV development programs. How are the Chinese brands managing to be so competitive, and what room is there left for enthusiast vehicles?
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Transcript
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| 0:00.0 | Welcome back to the InSchooler podcast, everybody, the podcast powered by car finance specialist JBR Capital. |
| 0:09.8 | This is episode 311 with Dan Prosser and Andrew Frankel. |
| 0:15.7 | We're talking about the new car market in this episode and a couple of other topics a bit later on but the new car market is just a total bloodbath at the moment yeah andrew and the sort of inspiration for this episode i realized how many times over the last couple of years we had uttered this expression offhandhand, just sort of throwaway line, |
| 0:38.6 | I'm glad I'm not a car company CEO these days. |
| 0:42.0 | Because they seem to be on a hiding to nothing, |
| 0:45.2 | and they have been for a long, long time. |
| 0:47.0 | So I thought we should just take a moment to have a proper, thorough, rigorous look |
| 0:52.0 | at what's going on in the market and try and work out what the |
| 0:57.3 | repercussions might be. And I just wonder, do we need to seriously consider that one of the |
| 1:03.8 | big established carmakers might not exist a few years from now or might have to be |
| 1:10.7 | absorbed by another? Do you think that's a real |
| 1:12.5 | possibility? Yeah, absolutely. You know, it's happened in the past, hasn't it? I mean, how many? |
| 1:19.7 | You know, when I came into this business in 1988, the idea that Rover wouldn't exist? Yeah. |
| 1:27.7 | The idea that Saab wouldn't exist. |
| 1:29.5 | Oh my God. |
| 1:30.1 | I mean, absolutely unimaginable. |
| 1:33.3 | It'd be like saying, I don't know, BMW or Land Rover wouldn't exist. |
| 1:38.2 | I mean, those were, you know, when Rover was always in the top three best-selling cars in the UK at the time. |
| 1:46.8 | And they've begun a long time now. |
| 1:48.3 | So I think that nobody has ever guaranteed ongoing existence in this business. |
| 1:56.7 | And I can certainly see brands being absorbed into other companies and quite possibly putting out product, which are not necessarily true to the historic values of that brand. |
| 2:11.8 | And yeah, and absolutely, I can see others go to the wall. |
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