Mailchimp would like to talk to you about customers.

A customer is what happens when marketers fail to personalise their marketing,

grouping customers with very different behaviours into one tangled mess.

But with MailChimp, marketers can use real-time behaviour data to personalise every email for every customer.

So get MailChimp and turn your customers into customers.

Into it MailChimp, the number one email marketing and automation brand.

Based on customer numbers, per verification email, advertising at MailChimp.com.

Neon is usually this colourless, odorless gas, not usually very exciting,

unless you're seeing it in a sign, but it turns out it actually plays a critical role in making

the tech that we use every day. That's Recoode's Rebecca Hylwile.

I'm Ronnie Mola, and today we're talking Neon.

When you're making the computer chips that power all this tech,

your phone, your computer, anything like that, Neon plays a role in powering and controlling

these specialised lasers that basically etch out the tiny little circuits that are inside those chips.

So it's really, really important even if we don't think about it that much.

And we're running low on Neon. Why is that happening?

As it turns out, about half of the Neon gas that is used to make these computer chips

is usually made in Ukraine, and Ukraine is currently facing a war from Russia.

So that has had the effect of disrupting production of Neon at two primary firms in Ukraine that have,

you know, traditionally supplied Neon gas. One is based in Meropol, which is a city in Ukraine

that has been repeatedly bombed by Russian forces and is currently under siege.

The other one is based in Odessa, where citizens have been sort of anticipating an attack by Russia.

...