Hey, everybody. This is Richard Deich and welcome to the sports media podcast. My producers are Patrick Anthony and Sean Sherry. This week, three guests broken down in the two segments. The first segment is an examination of the NBA's viewership issues,

just a single subject, but we go pretty deep in it. Austin Karp is the managing editor

for the Sports Business Daily and Sports Business Journal and one of the country's foremost

sports television rating experts. He is joined by Anthony Crupi, a sports media reporter for

Sportico, longtime ad age staffer, and again, one of the country's foremost sports television

rating experts. We get into a discussion on NBA viewership where it's heading, the impact of

LeMeron James on viewership, whether the NBA support for China and Black Lives Matter, has that had any impact on

viewership?

We talk about the Ethan Strauss piece.

He's calling mine at The Athletic who wrote a piece on the NBA viewership last week.

So if you're an NBA fan, I think you will really enjoy that discussion.

They are followed by Kate Abdao, the host of the UEFA Champions League

and the Europa League for CBS Sports, also host premier boxing champions on Fox. She has been a

significant face when it comes to soccer, a global soccer in both the United States and the UK, does an incredible job,

so talented. We talk about what's been a crazy stretch for her working for Fox Turner and CBS

over the last couple of months, how her CBS job came about, traveling to London to host the Champions League coverage for CBS All

Access and then Kate is fluent in Spanish, French, and German and she is able to translate

interviews in real time in these different languages during the Champions League.

I've never seen anybody else in broadcasting do this.

And maybe they've done this in Europe, But her ability to do that is incredible and makes

her such a great asset for any network where she's hosting global soccer. So a discussion

with Austin Karp and Anthony Krupey on NBA ratings, followed by Kate Abdo. Coming up on the

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