The Myth of the Side Hustle
The Cardone Zone
Grant Cardone
4.8 ā¢ 4K Ratings
šļø 14 January 2026
ā±ļø 53 minutes
šļø Recording | iTunes | RSS
š§¾ļø Download transcript
Summary
In this episode, Grant Cardone challenges the popular narrative of the "side hustle" and exposes how it often becomes just another form of diversification that dilutes focus, energy, and execution. Grant breaks down why spreading effort across multiple unrelated activities can weaken your primary objective and slow real progress, rather than accelerate it.
Instead, Grant emphasizes the power of concentrationādoubling down on your main purpose, increasing skill, value, and income within your primary lane, and scaling what already works before chasing distractions. This episode is a direct call to eliminate noise, sharpen priorities, and commit fully to the path that produces real results.
Follow us on all our platforms for more insights, or visitĀ @GrantCardoneĀ andĀ GrantCardone.com for additional content and resources.
Transcript
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| 0:00.0 | Hey, welcome to the Cardone Zone, my newest podcast where every week I'll bring to you a new celebrity, |
| 0:06.7 | artists, athletes, some of the top people in their field, CEOs from around the world, running the world to give you their insights, their knowledge, and their breakthroughs. |
| 0:15.6 | Look, these people came from nothing just like I did. So get ready with Uncle G. You're in for the ride of your life where we're |
| 0:21.7 | going to 10x everything you thinks, the way you work, the way you act, and the way you roll every single |
| 0:27.5 | day. Make sure you subscribe and comment. Love to see what you're talking about. Get ready for today's |
| 0:32.8 | show. We're talking about money today on the Cardone zone. |
| 0:42.8 | Every time a politician gets on TV, I'm like, I know what a liar looks like, dude. |
| 0:45.7 | I know what a liar sounds like, okay? When you move your lips, if this is happening and you are a politician, you are lying. |
| 0:53.9 | Am I being too hard on them? |
| 0:55.1 | All these guys lie, man. |
| 0:57.0 | It's unbelievable. |
| 0:58.6 | These people have never signed the front of a check in their life. |
| 1:02.5 | They give people's money. |
| 1:03.4 | They just give money away. |
| 1:04.8 | So I'm watching two weeks of this. |
| 1:06.5 | I'm so glad it's over. |
| 1:08.7 | Because I'm insane listening to the lies, which we're talking about today. I want to talk about stock market, house, real estate, investing in real estate, meaning multifamily. I want to show you, I'm going to make a case today for why you don't want to be in the stock market and you do not want to buy a house. And in fact, if you bought a house, I'm going to tell you what to do with that house today and how to get your money back out of that house. Here's the deal. Do you think the |
| 1:31.7 | stock market is a good deal? If you bought, I was getting out of high school in 1985. If you |
| 1:37.1 | had bought the stock market in 1985, you'd have paid a thousand points for the Dow Jones Industrial. |
| 1:42.4 | Okay. Today, that same thing went up to 18,750 today. I think it's 550 today. Okay, 18,550. |
| 1:51.6 | So would that be a good investment? See, because you guys need to look. You don't need to just listen and believe. |
| 1:57.3 | Based on what you know, if you just look at those numbers, do you wish you would have |
... |
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