The Myth of Easy | Episode 274
Real Business Owners
Trevor Cowley
5 • 704 Ratings
🗓️ 27 August 2024
⏱️ 10 minutes
🧾️ Download transcript
Summary
In this episode, Trevor Cowley discusses progress and the myth that there is a point where things will get easier. He shares the hard-earned lessons he learned about the importance of embracing pain, struggle, and discomfort as necessary steps toward growth.
If you’ve ever thought that success will only bring you comfort and ease, this episode is here to wake you up. Tune in to discover why the struggle is not just inevitable—it’s essential.
The Myth of "Can't Wait Till": Why waiting for a future milestone to bring happiness or ease is a trap.
Endurance is Earned: How daily struggle and pain are essential to building the mental and physical endurance needed for success.
No Easy Levels: The reality that every stage of business growth comes with its own set of challenges.
Perspective Shift: How to reframe pain and discomfort as necessary components of personal and business evolution.
Continuous Growth: The importance of pushing past your limits to unlock new levels of success.
If you are ready to level up professionally and personally go to joinrbo.com
Transcript
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| 0:00.0 | Real business and real business. |
| 0:02.0 | Whatever your situation is currently is not your forever situation. |
| 0:05.7 | That's really what real business owners is, man. |
| 0:07.7 | Like, we don't care where you come from. |
| 0:09.7 | Where are you going? |
| 0:11.1 | Our goal and our job is to reduce the mistakes that you have to make or the money that you have to lose. |
| 0:16.6 | You want to be an entrepreneur. |
| 0:17.8 | You want to be successful. |
| 0:18.8 | Don't give up. |
| 0:19.6 | You learn, adjust, and continue to move forward. |
| 0:22.9 | Welcome back to another episode of real business owners. |
| 0:25.8 | It's your boy Trevor. |
| 0:27.0 | Today's episode's going to be short and sweet and to the point. |
| 0:30.2 | If you're dealing with something difficult, listen closely. |
| 0:33.4 | I think that you're going to get a lot out of this one. |
| 0:35.2 | And remember, if you're ready to level up, |
| 0:43.5 | go to join RBO.com. There's always these people, and I'm guilty of it as well, that we believe that at some point in the future, there's a destination or a result that's going to make life easier. |
| 0:50.4 | I was at a doctor's appointment. My doctor said, you know, how many miles are you up to? And I said, |
| 0:54.7 | 10 miles a day. They said, oh, okay, well, you must be getting used to it. And I looked at them and said, |
| 1:01.0 | no, absolutely not. It sucks every single time. You don't ever get used to something that sucks. If it sucks, |
| 1:09.3 | it sucks. Now, what happens is, if you're familiar with it enough and you get. If it sucks, it sucks. Now what happens is if you're familiar with it |
| 1:13.5 | enough and you get used to it enough, you start expecting it and then you don't resent it as much |
... |
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