Why do some big successful brands go bust?

Toast is back for a new series, taking a look at the decisions that often left investors burnt.

I'm Sean Farrington, a BBC business journalist. I'll be hearing about the hype.

They're going to do the deal that makes them the most money at that point of time.

And I'm picking what went wrong, talking to owners

and employees to ask, what can we learn? It was being undercut by similar rivals. It just couldn't

survive. Toast. Listen first on BBC Sounds. Hello, welcome to more or less, the program that looks at the numbers in the news.

I'm Jordan Dunbar.

Let's face it, the only news we are looking at at the moment is the global coronavirus pandemic.

Across the world, countries are announcing more and more statistics about the numbers of cases and deaths.

But can we trust these figures?

Take the example of Iran.

When the news started to be reported, something about these figures didn't add up.

The health ministry in Iran has said that two Iranians have died after testing positive

for the coronavirus or COVID-19, the first deaths from the disease to be reported in the Middle East.

Sebastian Usher reports. The Iranian authorities have been quick to promise full transparency,

but their record on this is poor to say the least. The most recent example being

the delay in revealing the truth about the shooting down of a Ukrainian passenger plane in January.

The news comes as the country prepares to go to the polls on Friday. The hardliners are expected

to do well, but want a good turnout to boost legitimacy.

In Canada, the University of Toronto's infectious disease epidemiologist, Ashley Chute,

got a hunch something was wrong. I believe it was February 19th when Iran reported their first cases of coronavirus.

...