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Something You Should Know

The Mysterious Impact Strangers Have On You & Why You Are Bombarded By So Many Ads

Something You Should Know

Mike Carruthers | OmniCastMedia

Education, Social Sciences, Self-improvement, Science, Health & Fitness

4.54.3K Ratings

🗓️ 5 July 2018

⏱️ 45 minutes

🧾️ Download transcript

Summary

Getting kids – or even some grownups – to eat their vegetables can be frustrating. However there are some simple techniques that researchers at Cornell University have studied that appear to be quite effective Listen and I’ll tell you how and you’ll discover the fascinating side effects of improving your reputation as a cook and a human being amongst your family members. And who wouldn’t want to do that? http://foodpsychology.cornell.edu/OP/Loving_Cook You likely don’t give a lot of thought to how important strangers are to you because, well, they are strangers. However, certain strangers can play a far more important and seemingly mysterious role in your personal and professional success. Melinda Blau, author of the book Consequential Strangers (https://amzn.to/2NdVWKv) joins me to discuss this. Do you or someone in your circle get motion sickness? Ever wonder why that is and the best cure for it? I’ll discuss some interesting findings from a leading researcher on motion sickness that can offer some real relief. http://www.webmd.com/a-to-z-guides/features/how-to-beat-motion-sickness?page=2 How many ad messages do you think you are exposed to every day? The number will astound you. Journalist Ken Auletta, author of the book Frenemies: The Epic Disruption of the Ad Business (and Everything Else) https://amzn.to/2tL09x8 joins me to explain why the advertising business is in turmoil and the rather serious consequences it can have on you as a consumer.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Today on Something You Should Know, if you want to get your family to eat more vegetables,

0:06.8

I'll tell you how and it's really easy.

0:09.6

Then there's this mysterious influence strangers have on you, not any stranger but consequential

0:16.1

strangers.

0:17.1

You know, the person who you play golf with on occasion is a consequential stranger.

0:21.6

I'm just saying, to get attention to them, you will end up getting more information,

0:27.0

more support and more companionships than you realize before.

0:31.6

Plus, if you're traveling this summer and get motion sickness, I have something to tell

0:35.9

you that will help you feel a lot better.

0:38.7

And it seems that the more advertising you see, the less effective it becomes.

0:43.7

Facebook is then studies to say that if you do a video ad on Facebook, if you don't

0:49.3

capture someone's attention in the first two seconds, they will do it out.

0:53.2

Two seconds?

0:54.2

Oh my God, how do you do that?

0:56.6

All this today on Something You Should Know.

1:01.5

I just learned, discover credit cards do something pretty awesome.

1:06.2

At the end of your first year, they automatically double all the cash back you've earned.

1:11.8

That's right, everything you've earned doubled.

1:14.6

All the cash back from eating at your favorite soup dumpling restaurant?

1:18.7

Doubled.

1:19.7

All the cash back from that trip you sort of learned how to snowboard?

1:23.7

Also doubled.

...

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