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The Indicator from Planet Money

The multimillion dollar Saturday Night Live UK gamble

The Indicator from Planet Money

NPR

Business

4.79.5K Ratings

🗓️ 23 March 2026

⏱️ 10 minutes

🧾️ Download transcript

Summary

Live from London, it’s Saturday Night? Saturday Night Live made its UK debut over the weekend after a well-hyped promotional campaign. Will this all-American sketch show translate to British audiences? We examine SNL’s multi-million dollar gamble. 

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Transcript

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0:00.0

NPR.

0:02.0

This is the indicator from Planet Money.

0:13.7

I'm Whalen Wong, and here with me today is British journalist Tel Avistram.

0:18.2

Hey, Waylon. Great to be here.

0:19.7

Great to have you.

0:21.2

Now, if you've been anywhere near a TV set in the past 50 years, you've certainly heard this familiar catchphrase.

0:28.9

Live from New York, it's Saturday Night.

0:33.6

What you've never heard is this.

0:37.1

Live from London, it's Saturday Night.

0:39.9

Wow, yes, plot twist.

0:42.0

That is, until this past weekend when America's iconic late-night sketch show Saturday Night Live made its British debut.

0:50.3

And like British humor itself, I couldn't help but be cynical about the prospect.

0:55.5

I mean, how do you copy an institution as American as apple pie and measure up to a behemoth that's racked up 93 Emmys?

1:03.8

The answer to that is more Cowbell.

1:07.4

Today on the show, the multi-million dollar gamble that is SNL UK.

1:16.7

Saturday Night Live may not be the cutting edge offering it was half a century ago. Many

1:22.4

once faithful viewers have tuned out, at least on the television. Episodes today average 4 to 5 million viewers.

1:29.8

That's down from 13 million in the late 70s.

1:33.0

So why a British version now?

1:35.8

Well, in an era of mergers and acquisitions,

1:38.9

one buyout has paved the way for this project.

1:41.5

In 2018, American media giant Comcast purchased the UK media network

...

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