4.8 • 2.7K Ratings
🗓️ 5 May 2025
⏱️ 58 minutes
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0:00.0 | I love to show Ted Lasso because it's like an example of, I call it getting Ted |
0:04.7 | lassoed now, which is when a Brit has twice the intelligence or knowledge, but the American |
0:10.4 | has 10x the agency or confidence, and as a result, they achieve five times more. |
0:16.2 | That was brilliant. I put be what I want to. |
0:23.5 | I put my all in it like no days off. |
0:25.6 | On a road, let's travel, never look at that. George, you got an interesting career because you were at social chain early on. |
0:30.4 | So if people know, Steve Bartlett from Divers here, he was there early. |
0:33.9 | He then, so now he has, he then created a successful marketing agency. |
0:37.8 | And then a couple weeks ago, you came out with this thing. |
0:41.5 | It was called highagency.com. |
0:44.3 | Let me give the background here. |
0:46.1 | George got obsessed with the way that Nicola Tesla fell in love with a pigeon, |
0:50.5 | George fell in love with this idea of high agency. |
0:52.8 | He started tweeting about it, started blogging about it. |
0:54.9 | He's like, I'm going to write a handbook on this thing. |
0:57.5 | He started making it like his sole focus for at least what, six months, George? |
1:02.6 | Well, I'd say five years. |
1:04.5 | Five years is when I first started thinking about the idea when Eric Weinstein mentioned it. |
1:10.0 | And then I started writing about it. I got advice that it |
1:13.4 | would never take off as an idea. Interestingly, since we did our podcast last time when we discussed it, |
1:17.6 | the idea or the meme as a whole has become bigger and bigger and bigger. I think... |
1:21.9 | By the way, it's not five years. When I googled your name, I googled George Mack High Agency. |
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