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When a company decides to go public, they're required by the Securities and Exchange Commission

to file an S-1 prospectus. Historically, these are some of the driest documents ever committed

to paper.

They're written by corporate lawyers for other corporate lawyers

to ensure that no one anywhere is ever accidentally entertained.

But two days ago, SpaceX filed its paperwork to go public,

and reading through it, it became immediately clear that this

was not going to be your typical legal disclosure.

For a start, it opened with 14 pages of photographs of rockets and satellites, which

reminded me of Adam Newman's ill-fated We-Work prospectus, which famously opened with the line. We dedicate this

to the energy of we, greater than any one of us, but inside each of us. That document was later

...