The Most Misunderstood Thing About Social
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 28 October 2024
⏱️ 50 minutes
🧾️ Download transcript
Summary
In this episode, I’m diving into a conversation packed with practical, high-impact social media strategies designed to drive real business growth. I break down why social media is no longer just a nice-to-have but a crucial tool for any business looking to scale in today’s landscape. From leveraging platforms like TikTok and YouTube Shorts to honing in on local audiences through Facebook ads, this talk covers everything business owners need to get results.
We get into why creating consistent, platform-tailored content is essential, and I share some straightforward approaches that have transformed businesses I’ve worked with – including my own family’s wine business. You’ll hear insights on how to validate content ideas before spending on ads, why Google might not be the powerhouse it once was, and how brands can leverage the ‘Thank You Economy’ to build lasting customer loyalty. Whether you're a seasoned business owner or just starting out, this episode offers actionable insights to make social media work harder for your business.
Transcript
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| 0:00.0 | There is not even a close second an activity that can grow your business to a proper organic social media execution. |
| 0:09.0 | That means for this room, taking a step back and understanding how do I post a video and |
| 0:17.0 | picture every single day on social media on all five to seven major platforms to grow my business. |
| 0:26.0 | And let me explain it in detail. |
| 0:27.8 | How many people here do social media for their business? |
| 0:30.1 | Raise your hand. |
| 0:32.0 | How many people feel like it's the disproportionate reason your business is growing? |
| 0:36.9 | Raise your hand. |
| 0:38.3 | Great. |
| 0:39.3 | So 80 to 90 percent of this room raised their hand when I said do it, |
| 0:43.8 | three humans raised their hand |
| 0:46.2 | when they said it was the driver. |
| 0:48.2 | The opportunity is undeniable. |
| 0:50.9 | The math supports it dramatically. The reason three humans raised their hand at it is they are good at it. |
| 0:59.2 | That is a very small percentage. That is the punchline of why I came here today. What has happened |
| 1:05.3 | in social over the last couple of years, two of the 15-year journey of social, |
| 1:10.7 | is profoundly important to everyone here. I have been giving this talk and a |
| 1:14.9 | variation because I so believed in this movement basically since 2007. That is |
| 1:22.1 | 17 years of this. In the first 15 years of me giving this |
| 1:27.2 | talk to these kind of events, it was more like email marketing. You had to amass as many followers as possible with your content |
| 1:37.2 | And then when you would post a percentage of them would see it. I think that's going to make sense to everybody |
| 1:42.1 | I think everybody can agree that even |
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