The Most Important Components of Frequency for Building Your Brand | Philly Meetup
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
4.9 • 1.9K Ratings
🗓️ 28 May 2023
⏱️ 38 minutes
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| 0:00.0 | This is the flavor. |
| 0:08.2 | The best speakers, the best coaches are all less than driven. |
| 0:12.1 | And so the way frequency works is there's three components to it. |
| 0:16.5 | Come on in here. |
| 0:17.9 | Hi. |
| 0:18.9 | Hi, Brian. |
| 0:19.9 | Hi Brian, I'm David. |
| 0:20.9 | So there's three things. |
| 0:22.4 | One, the strength of your signal. |
| 0:25.2 | So you're saying you're kind of unfiltered or whatever, well that's your signal, right? |
| 0:29.8 | And that signal, you want to build it like a muscle. |
| 0:34.2 | Your strength of your signal might just be one person. |
| 0:37.7 | And why this is important is because people are so short-sighted. |
| 0:41.2 | They don't understand how exponential growth or acceleration works with the strength of |
| 0:45.6 | your signal. |
| 0:46.6 | I always tell people, all I need to do, because I'm older and I understand time, all I need |
| 0:52.9 | to do is convince you to today, literally every year, to convince one other person to be |
| 1:00.4 | an advocate for me, to impact others, like if my mission's to help people be happy. |
| 1:05.8 | So if today, all I did was get you to be convinced, here's how I'm happy with gratitude, |
| 1:13.2 | forgiveness, accountability, inspiration, whatever. |
| 1:15.8 | And guide you on a way and say, look, all I want you to do is every year get me one more |
| 1:20.0 | person to follow me. |
... |
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