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The Playbook With David Meltzer

The Most Important Components of Frequency for Building Your Brand | Philly Meetup

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Entrepreneurship, Business

4.91.9K Ratings

🗓️ 28 May 2023

⏱️ 38 minutes

🧾️ Download transcript

Summary

In this podcast episode, I have an enlightening conversation with Brian about the crucial role of lessons in brand building, the three elements of frequency, and the merits of coaching. We highlight the importance of focusing on what truly brings us happiness. A recent graduate from Temple University seeks my guidance on entering the sports industry with an English degree. I advise them to recognize the vastness of the sports industry that's not limited to working with specific teams. I emphasize that their English major can unlock various opportunities within the sports sector, including journalism, content editing, and sales. I further underscore the vital role of self-awareness, vulnerability, and providing value to others for personal growth and career success.

Transcript

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0:00.0

This is the flavor.

0:08.2

The best speakers, the best coaches are all less than driven.

0:12.1

And so the way frequency works is there's three components to it.

0:16.5

Come on in here.

0:17.9

Hi.

0:18.9

Hi, Brian.

0:19.9

Hi Brian, I'm David.

0:20.9

So there's three things.

0:22.4

One, the strength of your signal.

0:25.2

So you're saying you're kind of unfiltered or whatever, well that's your signal, right?

0:29.8

And that signal, you want to build it like a muscle.

0:34.2

Your strength of your signal might just be one person.

0:37.7

And why this is important is because people are so short-sighted.

0:41.2

They don't understand how exponential growth or acceleration works with the strength of

0:45.6

your signal.

0:46.6

I always tell people, all I need to do, because I'm older and I understand time, all I need

0:52.9

to do is convince you to today, literally every year, to convince one other person to be

1:00.4

an advocate for me, to impact others, like if my mission's to help people be happy.

1:05.8

So if today, all I did was get you to be convinced, here's how I'm happy with gratitude,

1:13.2

forgiveness, accountability, inspiration, whatever.

1:15.8

And guide you on a way and say, look, all I want you to do is every year get me one more

1:20.0

person to follow me.

...

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