Franchising is one of the most overlooked paths to wealth in America.

That's a very bold statement.

They said the most overlooked.

There are more millionaires generated from franchising than all combined players ever in the NFL.

And there's a number of private equity family offices starting to get further and further into franchising.

And they're buying both large franchisees or they're doing roll-ups. You made this bold claim and I wanted to fight you about it now. I'm totally on your team. Traditionally, franchising gets looked at as like, all right, it's either McDonald's and Subway and you've got to have $3 million to do it. So only the wealthy can actually do it. But there's 4,000 franchise brands. And if you're willing to do the research willing to do the work

there are a lot of hidden gems of brands and industries that are really taking off so explain the path

what's the game plan this is such a good hidden gem i don't want to talk about how i did this

i feel like i can rule the world i know i could be what i want to i put my all in it like no days off on the road. All right, what's up? Welcome, Alex. Alex is the franchise guy that we have invited on the pod. So I don't know if that's what you normally get called, but that's what we're calling you. So this podcast called My First Million, one of the reasons we originally called it that was because there was all these different ways people made a million dollars. And in my first 10 episodes, I think I had a guy who did it in real estate, a guy who did it with Amazon FBI, a guy who did it playing poker. And I was very fascinated just to hear all the different ways you can win in business. For two reasons. One, I wanted a menu of options I could go choose from. How can, you know, which one sounds most appealing to me, which one sounds like it fits me. And the second is, I like just hearing that you could be doing it in all these different ways because it makes the impossible feel extremely possible. I remember when I was sort of pre-success, it felt like winning was like just this needle in a haystack. I couldn't find it. And then as I've been doing this podcast,

I realize it's a haystack full of needles. There's so many to choose from. There's so many different ways to win. You're going to talk about kind of retail and franchising. Did I do you justice there setting that up? Yeah, absolutely. I honestly, up until four or five years ago, was a bit of I think franchise hater and thought,

oh, you know, that's, is that really

entrepreneurship or is that

that, until four or five years ago was a bit of a, I think, franchise hater and thought,

oh, you know, that's, is that really entrepreneurship or is that, you know, are there viable

past there? And the more I've gotten into it, the more I've realized it's probably the most

overlooked path to wealth creation in America. And I've become a big, big fan of it.

That's a very bold statement. That's a very bold statement. The most overlooked.

All right.

Yes.

Well, let's start with who you are.

So you're a guy who made your initial wealth in laundry, in the laundry business.

So can you give us the fast-forwarded quick version of your story?

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