Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready and I'm an online business coach.

I'm an ads expert and most importantly, I'm a dad.

And this show is where we help established online course creators and coaches create more profit, more impact, with less hustle.

All right, let's get into it.

Hey, my friends, welcome to episode number 617 here on the podcast.

This is another quick tip episode here on the show.

And today I want to talk to you about creating leverage in your business. And we're going to

talk about it through the context of what I think is the most effective Facebook and Instagram ad strategy today.

Now, you've heard we talk about this whole concept of leverage before a lot here on the show.

It's one of my favorite words when it comes to to growing and scaling your business and working a, you know, no more than 25 hours a week in your business.

Now, we're always talking about leverage with our accelerator members.

And I have this t-shirt that I got it from one of the YouTube channels that I

frequently watch their videos. And it says, health is wealth. And I love that because in this

example in the T-shirt here, like health is the foundation of everything else in life. If we don't

have our health, we're not able to do other things that we want to be doing in terms of our

personal life or, and I'm speaking in

generalities, right? Like, of course, there's exceptions to this. But if I'm not, if like,

just as an example, if I'm not healthy, I'm not able to hang out with my daughter Maya or my

business or what have you, right? And so simple example of leverage. Well, what I want to do here is share with you what is very likely right in front of you, which is a huge leverage point in growing and scaling your business.

And that is all roads lead to your email list. All roads lead to your email list. I'm going to do

another episode coming up, a full length episode coming up in the show. I'm going to do a deep dive

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