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The following podcast contains explicit language.

Welcome to the waves for Thursday, June 6, the monetize our pain edition.

I'm Marcia Chathlin, a history professor at Georgetown University.

And I'm Nicole Perkins, writer and co-host of Thirst Aid Kit.

And I'm Kristen Mineser, writer and co-host of Buy the Book. This week on the podcast, we'll be talking

about mentrification, Femtack, and the Netflix rom-com Always Be My Maybe. And in our Slate Plus segment,

we'll be asking, is it sexist to call men, creators,

and women influencers? And here's a sneak peek of what we talked about. And I have to say that parallel

to the self-help universe is the influencer universe. And in the Venn diagram, they frequently

overlap with each other. But in the self-help universe, women authors usually just own the name self-help author.

Men call themselves productivity authors, business authors.

They call themselves anything other than self-help, which I think is interesting.

Okay, doke.

So first up, Mentrification. Nicole, why don't you tell us what this word means and where we see it happening?

Metrification is a play on the word gentrification, which is what happens when people of a certain demographic move into a neighborhood and pushed out the original people in the

neighborhood to quote unquote improve it to take advantage of the groundwork that's already been

laid as far as building the neighborhood and the community and then these people move in and

they kind of want to change things from what attracted them in the first place. So minfification is what happens when a

typically female-centered fandom gets taken over by men and then, you know, men become the spokespeople

for these types of fandoms or pop culture movements. And this is a very fascinating subject for me because I had not

realized the extent in which men sometimes take over certain things and kind of put their

...