meta_pixel
Tapesearch Logo
Log in
The Indicator from Planet Money

The monetization of college sports

The Indicator from Planet Money

NPR

Business

4.79.2K Ratings

🗓️ 19 July 2022

⏱️ 10 minutes

🧾️ Download transcript

Summary

For some student athletes, taco discounts and even Lamborghini partnerships are becoming a reality. That's because last summer , the NCAA changed a decades-old precedence that banned college sports stars from pursuing lucrative brand deals. How has that decision changed the game a year on?

Transcript

Click on a timestamp to play from that location

0:00.0

NPR.

0:09.0

Being a college athlete has always been kind of a juggling act.

0:16.0

You got classes and books to read, training and place to study.

0:21.6

But about a year ago, Piric, Gould and his teammates on the Georgetown soccer team, they

0:26.0

went ahead and added a new thing to their to-do list, make deals.

0:30.9

They thought about all of the different products and services they use and then started

0:34.3

cold calling and DMing those companies on social.

0:36.9

They were like, hey, do you want to sponsor me or pay me to endorse your product?

0:41.5

You are just selling yourself.

0:42.8

I play for the number one men's soccer team in the country.

0:46.4

There's many followers on Instagram.

0:47.8

I love your product.

0:49.5

And yeah, sometimes it hits, sometimes it doesn't.

0:51.3

I have a few friends on the team that work with this one taco shop near campus.

0:57.0

They get free food and they get paid to post each month.

1:00.7

So that's a pretty good deal.

1:02.6

Good deal.

1:03.6

Sounds like an amazing deal.

1:04.6

I mean, how can you beat free tacos?

1:06.3

I don't know if you've seen, but there's some football players at certain state schools

1:10.6

that are now like getting Lamborghinis, which is outrageous.

1:14.2

Okay, I think that beats free tacos.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from NPR, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of NPR and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.