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Business Daily

The modern pilgrimage boom

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 10 March 2023

⏱️ 18 minutes

🧾️ Download transcript

Summary

We follow in the footsteps of a Viking Saint who's legacy is bringing visitors and their cash to remote areas from Sweden and Norway.

More and more people are choosing to go on modern day pilgrimages, we walk part of the world's most northern pilgrimage trail to find out how businesses on the route are benefitting.

Producer / presenter: Robert Walker

(Image: People walking on grassland. Credit: Getty Images)

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, I'm Bob Walker and this is Business Daily on the BBC World Service.

0:06.8

Pilgrimage is enjoying a rebirth. In a year before the pandemic, more than 350,000 people walk the roads leading to San Diego de Compostela in northern Spain.

0:18.4

And the need for some sort of modern-day enlightenment is growing elsewhere.

0:23.2

Pilgrimage has always been about many things, religion, spirituality, contemplation, but also money.

0:30.8

The development of the pilgrim path, of course, helps farmers to have two legs to stand on,

0:37.0

and we have several locations of farmers

0:39.4

that have half of their annual income on the farm

0:42.6

consists of the pilgrim business.

0:44.9

Join me as I walk along lakeside paths and mountain tracks

0:48.0

in the footsteps of a Viking saint,

0:50.7

whose memory is breathing new life into rural communities

0:53.9

in Norway and Sweden.

0:55.9

When there are people coming in from the US, Canada, walking this route, they're kind of proud

1:00.4

and they want to help as well. And some of them open an accommodation, which is really easy to

1:06.3

have like a little stuga, a little cottage, and then it's all right. So it brings money into the region that really needs it.

1:14.1

So follow my journey on land and water

1:16.4

as I spent a few days on the world's most northern pilgrimage route

1:20.4

for business daily.

1:27.0

Struggling beneath the weight of huge rucksaxe

1:32.3

Two young women emerge out of the mist onto a forest track in central Norway

1:37.3

They're actually hiking the entire length of the country

1:41.3

But as they continue on their way south, my companions and I head west.

...

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