Would you like to buy some lemonade? It's that time of year. Hey, it's Seth, and this is

a Kimbo. We'll be back in a second to talk about that icon of youth entrepreneurship.

But first, here's a message from our sponsor.

This is Stephen Kennedy. I'm a documentary photographer traveling far and wide to photograph

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The idea of the lemonade stand goes back a really long way. And it's sort of this.

A mom or dad puts in a little bit of resources and some effort. And then the kid sets up a folding

bridge table out front, selling lemonade by the glass and keeps the money. Now, as

it evolved, first of all, it turned from real delicious ice cold lemonade to something

that was made from a mix and didn't taste very good. But that's not really why you were

buying it. And then along the way, their great idea of turning a lemonade stand into

free lemonade, but accepting tips, transformed the marketing of lemonade stands. And then

leverage was added with sometimes kids hiring neighbor kids to man the stand, paying them

a cut of what was collected and keeping the rest while they stayed inside and watched

the Flintstones. But the thing about a lemonade stand is while it teaches kids a little

bit about selling, it also teaches them a little bit about begging. And it doesn't really

help you with the PNL if mom and dad are giving you the stuff for free. So why do people

buy the lemonade? They buy the lemonade because it's cute because the kid has a location

that intersects with the adult journey to their home. What are they buying for 50 cents

...