Welcome to Entrepreneurs the Playbook. I'm David Meltzer with one of my favorite entrepreneurs of all time.

She is an incredible mentor coach teacher, but also author. And her latest book is aligned with my brand.

Her book, Mistakes That Made Me a Millionaire, Aligned with Made From Mistakes, The Incredible, Kim Perel, what an honor it is to have you back

on the playbook.

I'm so happy to be here, my friend.

It's been too long.

Got to figure out some way to see you.

I know.

I watch all of your content.

I read all of your books.

And what I love about you is the authenticity, the essence of telling both sides of the story.

It's not just I'm made to be successful, everything is easy.

You really explain how the mistakes happen, why they happen,

take accountability for those mistakes.

Why do people have so much difficulty being vulnerable in helping other people by paying the dummy tax and being honest about paying the dummy tax?

Well, because usually, as you know, people want to talk about the wins.

You know, I sold my company for $235 million.

You don't want to talk about the struggles and the challenges and the, you know, the mistakes I made to actually get there, which was so many.

So I wanted to expose mistakes as you do in a whole new way.

So people are okay with sharing them because how are we going to learn or how are we going to grow if we don't talk about actually the challenges that really are what made us successful?

And you have done this more than once.

So we've talked about a $235 million exit.

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