4.2 ⢠5.3K Ratings
šļø 3 October 2024
ā±ļø 19 minutes
šļø Recording | iTunes | RSS
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0:00.0 | In 2020, John Donahoe became CEO of one of the most storied sports brands in the world, Nike. And he came to the job with one mission. |
0:15.8 | To not screw it up, I think those were his words. That's our colleague in T. Pacheco. He covers Nike. When |
0:27.6 | D'Oto took the helm, achieving that mission of not screwing it up, seemed simple |
0:32.3 | because Nike was doing really well. |
0:35.5 | Sales were growing, you know they had this goal to reach 50 billion dollars |
0:40.7 | eventually and it was happening like you could see the trajectory |
0:46.2 | that it was going it would reach those 50 billion very soon. |
0:50.8 | Three years into Donahoe's tenure, Nike achieved that goal. |
0:55.0 | But then shortly after, the company took a turn for the worse. |
1:00.0 | Now, sales have plummeted. Nike has lost its cool factor, and John Donahoe is stepping down. |
1:11.6 | So really, what went wrong? |
1:14.0 | A lot. |
1:15.0 | A lot. |
1:17.0 | Welcome to the Journal, our show about money, business, and power. |
1:24.0 | I'm Jessica Mendoza. |
1:26.0 | It's Thursday, October 3rd. |
1:31.0 | Coming up on the show, how Nike lost its way. This episode is brought to you by Cebo, global markets. |
1:51.2 | Cebo is a global exchange operator committed to building trusted markets worldwide. |
1:58.0 | Cebo delivers cutting edge trading, clearing and investment, and products in multiple asset classes, including |
2:05.4 | equities, derivatives, and effects. |
2:08.7 | Learn more about the Exchange for the World Stage at Cebo.com. |
2:14.0 | This episode is brought to you by Shopify. |
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