Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

Welcome back. Okay, we're in a three-part series on developing mental toughness. To remind

you what at stake, I repeat the wise words of the philosopher Muhammad Ali who said everyone has ability it always

comes down to mind games whoever is more mentally strong wins the first way to

tap into your mind superpowers was to threaten it to scare scare it into action, bust out that incredible

Hulk that you have inside, then redirect that power to achieving incredible goals.

Okay, here's the second hack.

I've already mentioned that your mind is weak.

It is also emotionally immature.

It is, it is so easily tempted.

It is so easily manipulated.

That is why blatantly false,, absurdly fantastical commercials and marketing

gimmickery works on your mind.

The mind has the emotional maturity of a six-year-old.

Whatever you can get a six-year-old to believe, do and buy is what

commercial marketing can convince your mind of. Don't believe me, just look at your

garage and closets. Look at the stuff you know you shouldn't have bought but still

stuff into your face. There's absolutely no logic to why we consume things like

donuts and cupcakes and fast food and soda. Those are the choices of a six-year-old.

Mental toughness is about emotional control.

Once you learn to manipulate or control your emotions,

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