The Missing Link In Your Gym's Growth (and one of my biggest regrets) | Ep 125
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 30 April 2019
⏱️ 9 minutes
🧾️ Download transcript
Summary
It’s all about consistency. Today, Alex (@AlexHormozi) talks about the importance of recording and documenting business processes for improved performance, using video to standardize methods for sales training, creating a positive customer experience, and how to create an air-tight system for your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:25) - Recording your business processes for improved performance
(1:51) - Using video to standardize processes for sales training
(5:29) - Creating a positive customer experience
(6:58) - How to create an air-tight system for your business
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Transcript
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| 0:00.0 | Real quick guys, if you can think about how you found this podcast, somebody probably |
| 0:03.8 | tweeted it, told you about it, shared it on Instagram, or something like that. |
| 0:07.5 | The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships, |
| 0:12.2 | I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you, |
| 0:16.4 | or however you found out about this podcast that you do the exact same thing. So if it was a review, |
| 0:21.0 | if it was a post, if you do that, it would mean the world to me and you'll throw some good comment |
| 0:24.3 | out there for another entrepreneur. What's going on everyone? And so I wanted to make this for you |
| 0:28.1 | because this came up in a conversation that came up earlier today. And it was going to be, |
| 0:32.3 | I was going to make this about two things, but as I'm thinking about, I think I'm just going to make |
| 0:35.5 | it about one, which is one of the biggest regrets that I have from the years of owning the gym. So |
| 0:40.4 | a lot of people have popularized the lower, you know what I mean, of sales around some of the stuff |
| 0:45.8 | that we had done, done over 4,000, closes fitness sales. And so one of the biggest regrets that I have |
| 0:54.0 | is that I have done that and I did nothing to record it. I did nothing. I've nothing to show for it. |
| 1:02.0 | And so my biggest ask for you right now today that you should start doing at your gym |
| 1:07.6 | is record everything. And the reason for that is because if you think about like an NFL team, |
| 1:12.3 | right, like what do they do? They look at game footage, right? They look at how they did last week |
| 1:17.1 | and try and get better this week. And so we're trying to improve our businesses, except we have |
| 1:22.2 | no baseline. We have nothing that we're working off of. And so as you grow in your business, |
| 1:27.6 | like you should have recordings of how you greet customers, right? How you train sessions, |
| 1:33.6 | how you conduct sales, right? And you should have recordings for each of these things so that you |
| 1:37.5 | can always look at that and point to it and point to your staff and your team and be like, this, |
| 1:42.9 | this is what ideal scene looks like. This is what it should look like. And this is what you're missing. |
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