You know, very often salespeople and entrepreneurs do not fully know what makes a great customer

and a bad customer because all they think about when they think about a great customer

whoever made them the most money.

So today, I'm going to give you examples of three different customers, John who made you

$50,000 commission, Larry who made you $20,000 commission, Mary who only made you $5,000

commission, but I'm going to share with you why Mary is your best customer as well as

what bad customers to stay away from.

So let's just start off by identifying what a bad customer is.

You know, we have the best customer, the worst customer, what makes a bad customer a bad

customer.

I've had tens of thousands of customers over the years and I've worked with a lot of

personalities and the moment I see trends of somebody potentially being a bad customer

I immediately have to make a decision whether I want to pour into this person or do I

have to pivot.

Here's some of the qualities.

See if you relate.

Number one, they're never happy.

No matter what you do for these bad customers, no matter what you ever do, they're never

happy.

Number two, they're too demanding.

Number three, it's a small payday.

Number four, they take up way too much of your time.

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