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Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

The Meat Industry’s Panic Button: Veganism Isn’t Dead After All | Rising Anxieties

Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

Jasmin Singer and Mariann Sullivan

Documentary, Education, News, News Commentary, Society & Culture, Self-improvement

4.9579 Ratings

🗓️ 6 January 2026

⏱️ 27 minutes

🧾️ Download transcript

Summary

In this episode of Rising Anxieties, Mariann Sullivan dives into the meat industry’s desperate attempts to declare veganism “dead” while simultaneously scrambling to rebrand their unsustainable practices. With her signature blend of skepticism and hope, Mariann unpacks Jessica Scott-Reid’s insightful Sentient Media article that reveals how Big Animal Ag’s obituaries for veganism conveniently ignore their own $300 billion industry’s massive lobbying…

Transcript

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0:00.0

Welcome to rising anxieties.

0:07.9

Happy new year.

0:09.7

It's another year of rising anxieties.

0:13.3

They just keep rising.

0:15.2

This is, of course, the program where we unpack what's worrying the animal abuse industry,

0:20.8

or the biggest of the animal

0:22.5

abuse industries and you know what's worrying me which is a lot we don't go through that entire

0:28.6

list and maybe some of the things that are worrying you or a better way to think of it perhaps is

0:34.2

the things that should be worrying you because that is my lot in life

0:37.8

to tell people all this stuff that they're supposed to be worrying about.

0:41.1

Don't forget that we're on YouTube, but we're also a podcast.

0:43.8

So however you listen, we're thrilled.

0:46.2

Please subscribe.

0:47.6

And also hit like if you like, even if you don't like, do it anyway.

0:52.0

And all right, today our first story is by one of my favorite commentators on the industry.

0:58.6

And so this is from sentient media and by the always insightful Jessica Scott Reed,

1:05.7

of course, it's been on the podcast.

1:07.7

So this isn't from the industry, it's about the industry and about the things that they would

1:13.8

like to have us think, but that maybe we should like, you know, change our perspective a bit.

1:21.7

All right, I'll just get into it.

1:23.5

Critics declared veganism dead in 2025.

1:26.7

Here's what those obituaries are missing.

...

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