The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 14 March 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more
(00:39) Eric explains the unique format of Sam Ovens' mastermind, where participants discuss their problems and share expertise.
(03:14) Eric mentions another mastermind that charges $85,000 for a year and a half, targeting a specific industry.
(05:01) Neil Patel brings up a tweet by Ross Hudgens about website features that correlate with positive or negative search rankings.
(05:40) Eric shares the positive website features that correlate with increased traffic, including first person pronouns and cookie consent.
(06:14) Neil expresses skepticism about the impact of adding pronouns to articles on search rankings.
(07:13) Eric reveals the four most negative website features that correlate with decreased traffic, including fixed ads and stock images.
(08:26) Pronouns likely do not affect website rankings.
(09:09) Political issues are impacting marketing decisions.
(13:35) Organizations are making drastic changes based on personal beliefs.
(15:10) Gemini's prompt for diverse images sparked controversy.
(17:00) That’s it for today! Don’t forget to rate, review, and subscribe!

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Transcript

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0:00.0	Hi I'm John Hope Bryan, host of Money and Wealth on the Black Effect Podcast Network.
0:05.2	I'm an entrepreneur and a businessman. Now every Thursday my newest venture is
0:11.0	educating you on how to win financially.
0:15.0	Even better, I'm going to teach it in a way that, well, you can understand.
0:19.0	I'm going to meet you where you are and take you where you need to be. We all might have different starting
0:23.7	points and end goes but as long as we have the desire to acquire financial freedom it
0:28.8	can be done. Listen to Money and Wealth with John Hope Bryant every Thursday on the Black Effect Podcast Network.
0:35.7	I Heart Radio app, Apple Podcasts, or wherever you get your podcast.
0:42.0	Hi there, I'm Bob Pittman, Chairman and CEO of I Heart Media.
0:45.8	I'm excited to announce a new season of my podcast, Math and Magic, stories from the
0:51.0	frontiers and marketing.
0:52.4	Our guests this season show us big risk can
0:55.8	yield big rewards. Like Rob Riley, the creative head of one of the world's leading
1:00.9	advertising firms. I try to create environments where anybody can say anything without any judgment.
1:07.0	Listen to a brand new season of math and magic on our very own I-Heart radio app,
1:11.6	Apple Podcast or wherever you get your podcast.
1:14.0	So Neil, do you know about there's this mastermind? It makes 35 million dollars a year with five employees?
1:20.0	Sam M ovens is mastermind? No, actually he shrunk his down, right? He shut it down.
1:25.0	He shut it down all he doesn't do it anymore. He focuses on school. Yeah.
1:28.0	So let's start with Sam Mubbins first. So he basically had a $30 million a year mastermind and like five employees and a lot of
1:34.6	money was being spent towards ads and I think he was charging like 30 either
1:39.2	35 or 50 grand a year I know that's that's a delta, but he would just run, it would be two live
	...

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