How He Built A Billion Dollar Network From Scratch | Greg Isenberg

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 13 March 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion. Watch the full interview here: https://youtu.be/kdnX63OEP5I TIME-STAMPED SHOW NOTES: (00:00) Greg Isenberg has built communities of various sizes, from dozens to millions of people. (06:24) Greg Isenberg shares a story of paying for an expensive dinner as a teenager. (08:41) Greg Isenberg recounts attending a party at a co-founder of PayPal's house. (10:02) Greg Isenberg talks about his experience with StumbleUpon and how it led to the sale of his company. (12:19) Greg Isenberg discusses his interest in AI and how it relates to his innovation agency, LCA. (14:44) Greg Isenberg explains his approach to starting businesses as Twitter accounts or Discord communities. (16:49) Eric Siu and Greg Isenberg discuss the trend of influencer-led agencies and the importance of going deep into a business rather than starting new ones. (18:25) Greg Isenberg explains why solopreneurship may not work for everyone and the benefits of having a team. (20:28) Eric Siu and Greg Isenberg discuss the challenges and potential success of hiring CEOs and GMs for businesses. (22:23) Eric Siu and Greg Isenberg discuss the importance of experience and expertise in giving advice. (25:46) Eric and Greg discuss their approach to coaching and supporting the businesses they invest in. (27:26) Greg shares his perspective on the future of venture capital, emphasizing the value of adding more than just financing to startups. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hi I'm John Hope Bryan, host of Money and Wealth on the Black Effect Podcast Network.
0:05.2	I'm an entrepreneur and a businessman. Now every Thursday my newest venture is
0:11.0	educating you on how to win financially.
0:15.0	Even better, I'm going to teach it in a way that, well, you can understand.
0:19.0	I'm going to meet you where you are and take you where you need to be. We all might have different starting
0:23.7	points and end goes but as long as we have the desire to acquire financial freedom it
0:28.8	can be done. Listen to Money and Wealth with John Hope Bryant every Thursday on the Black Effect Podcast Network.
0:35.7	I Heart Radio app, Apple Podcasts, or wherever you get your podcast.
0:42.0	Hi there, I'm Bob Pittman, Chairman and CEO of I Heart Media.
0:45.8	I'm excited to announce a new season of my podcast, Math and Magic, stories from the
0:51.0	frontiers and marketing.
0:52.4	Our guests this season show us big risk can
0:55.8	yield big rewards. Like Rob Riley, the creative head of one of the world's leading
1:00.9	advertising firms. I try to create environments where anybody can say anything without any judgment.
1:07.0	Listen to a brand new season of math and magic on our very own I-Heart Radio App,
1:11.6	Apple Podcast, or wherever you get your podcast.
1:16.2	All right, marketing school listeners.
1:17.7	This is a 20 to 30 minute segment of a full interview I've done with an amazing founder, entrepreneur, creative,
1:27.1	visionary.
1:28.1	You're going to get a ton of insights from this.
1:30.6	And if you want to listen to the entire thing,
1:32.8	go search for leveling up with Eric Sue.
	...

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