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Dropping Bombs

The Masculinity Crisis Destroying Modern Men & How to Fix It

Dropping Bombs

Brad Lea

Entrepreneurship, Business

4.92.3K Ratings

🗓️ 19 February 2026

⏱️ 65 minutes

🧾️ Download transcript

Summary

LightSpeed VT: https://www.lightspeedvt.com/

Dropping Bombs Podcast: https://www.droppingbombs.com/


This episode was sponsored by Cardiff 

 

This Dropping Bombs episode features Greg Loomis—founder of Loomis Coaching, CEO of Luminart Concrete, and multi-business entrepreneur who rebuilt his identity from alcoholism and three years of partial paralysis. Greg shares the raw truth about why men feel trapped, why going home feels harder than staying at work, and how to reclaim your family before it's too late.

 

Greg breaks down his identity-first coaching framework, the discipline habits that turned concrete into a tool for transformation, and why fathers must stop being their kids' friends. Whether you're hiding behind work, losing your marriage, or wondering why your kids don't respect you—this conversation delivers the wake-up call you've been avoiding.

 

🔗 Connect with Greg 

Personal IG: https://www.instagram.com/greg.loomis.8/

Business IG: https://www.instagram.com/luminart_concrete/

TikTok: https://www.tiktok.com/@08Loomy

Website: https://www.loomiscoaching.com/

 

Watch the full-length video version of any Dropping Bombs episode here on YouTube.

 

Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.

 

LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:

https://www.lightspeedvt.com/

 

Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/

 

This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.

Closer School: https://www.closerschool.com/cs

 

Transcript

Click on a timestamp to play from that location

0:00.0

How many men do you think out there are stuck?

0:02.0

Oh, a shipload.

0:03.0

Coming home sometimes is harder than staying at work. Who the fuck are you? Who were you before this happened to you? They get so lost in their identity. Whatever their title is, that's who they have become. And they have lost who they really are. You're the one destroying the house, not your wife, not your kids. You are the leader, you are the foundation. It's never

0:21.4

too late to change because you are the person that changes the future. Your life, you're the author.

0:27.6

It's your book. Why are you going to have to do? You believe that the masculinity is diminishing

0:33.6

in our youth today? 100%. What's the reason for that? There's a few things.

0:41.6

What it is, Brad Lee, back again with another episode of dropping bombs today in the studio, folks.

0:46.9

As always, got a real treat for you.

0:48.8

Greg Loomis in the house.

0:50.1

What's happening?

0:50.8

How are you?

0:51.5

Now, is that Loomis armored cars, Loomis?

0:53.8

It is not. Damn. It is not. Wouldn't that be something? I wonder how much that company's worth. It's got to be a lot, Brad. Dude, can you imagine? All you do is build some bulletproof trucks to go around and pick up cash. It'd be good. I could imagine it it's a business but folks gregg is an entrepreneur

1:13.7

business owner dude's been in business multiple companies um founder of luma's coaching

1:20.8

ceo of lumenart concrete and multi business entrepreneur former entrepreneur, former alcoholic.

1:28.5

Yeah?

1:29.3

I would say so, yeah.

1:30.3

Who hit rock bottom.

1:31.2

My team makes this one time I read it and someone goes, where'd you get that?

1:34.5

And I googled it.

1:35.3

And I'm like, oh, shit.

1:36.3

I wasn't supposed to say anything.

...

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