The marketing strategy that took us from $0 to $3M (it's not what you think)

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 • 982 Ratings

🗓️ 30 April 2026

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The marketing funnel is dead — and I'm showing you exactly what replaced it. In this video, I'm breaking down the marketing web: the strategy we use at Rella that took us from $0 to $3M in about a year and a half. I'm pulling back the curtain on our full marketing playbook — content strategy, where we show up, founder-led content, influencer strategy, and paid ads — so you can apply it to your business in 2026. Whether you're a business owner, marketer, or just nosy (same), this one's for you. ↓ TIMESTAMPS 0:00 – The marketing funnel is dead 0:17 – Introducing the marketing web 2:34 – Why the classic funnel is broken 4:16 – How we built our web at RELA: content creation 7:00 – Where we show up (and why less is more) 8:42 – Founder-led content & influencer strategy 10:21 – Our paid ads strategy ➜ everything you need to know ➜ ✰ Rella: https://www.getrella.com ✰ Instagram: https://instagram.com/nataliebarbu ✰ TikTok: https://tiktok.com/@nataliebarbu ✰ Listen on Spotify: https://open.spotify.com/show/1rp8TxqmJiErzktr5YP8XK?si=e861665d55f54354 ✰ Listen on Apple: https://podcasts.apple.com/us/podcast/just-grow-with-it-with-natalie-barbu/id1456261473 ➜ my email for business inquiries: natalie@manifestmgt.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Meet the new Hoka Speed Goat 7.
0:05.0	Proven grip, comfort and control.
0:08.0	For runners who meet the wild head on.
0:11.0	From steep climbs to slick descents
0:17.0	and loose rock.
0:22.5	Speed goat seven, run wilder.
0:26.3	Explore more on hoker.com.
0:30.1	This is what you might think a marketing funnel looks like.
0:33.6	When you start a business, everyone talks about the marketing funnel.
0:36.5	And a lot of people view their
0:37.9	marketing funnel like this top of funnel middle of funnel bottom of funnel conversion you guys
0:44.4	we are in 2026 this does not exist anymore instead may i present to you the marketing web let's talk about
0:53.7	the marketing web and how we use it at RELA.
0:56.4	Because this is what we need to be thinking about in 2026.
1:00.0	Now that I have your attention, I want to talk about why the marketing funnel is dead.
1:04.6	And I know that that sounds dramatic, but as someone who has been building a company for the past five years-ish now, I have seen the marketing
1:12.3	funnel go from this source of truth to being obsolete. And I don't want you going into
1:17.2	2026 thinking that the marketing funnel is what you need to be looking at because instead,
1:21.3	you need to be thinking of marketing as a web, not a funnel. I thought this was a perfect time
1:26.1	to film this video because we have
1:27.6	been preparing for our biggest launch of RELA yet. And we have been really looking into our own
1:33.3	marketing web as we launch this new version of RELA. And so I wanted to share with you some tips and
	...

Please login to see the full transcript.

Previous episode

Disclaimer: The podcast and artwork embedded on this page are from Natalie Barbu, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Natalie Barbu and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.