Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com. And that's Penn with a double N. And here's the show.

Hello, creatives. I'm Joanna Penn. And this is episode number 706 of the podcast, and it is Friday the 4th of August

23 as I record this. In today's show, I'm talking about the book marketing mindset shift

and the power of ad stacking with Ricky Wallman. We discuss how to foster a positive attitude

towards marketing and how to separate

our books from ourselves, what ad stacking is and how to use it if that suits your goals,

and how written word media has developed into an ecosystem for book marketing that Ricky

describes as a fun theme park with lots of rides. And we laugh a lot

since we are friends and enjoyed the chat. So that's coming up in the interview section.

So in publishing and book marketing, Jane Friedman in the Hot Sheet newsletter, which is always fantastic,

linked to an interesting article about the current situation in traditional publishing,

written by publishing consultant Kathleen Schmidt on her substack publishing confidential.

And the headline was book publishing is broken. And it's a pretty interesting

article as ever links in the show notes. It covers layoffs at Penguin Random House and the end of a

number of imprints and goes into the reasons why imprints close and obviously financial reasons.

She also talks about consumer behaviour and the economy

and how that's changing. Book publishing is a business and the need to remain profitable

and why front list and backlist sales might be lagging. Plus the branding problem of the

publishing industry, the fact that readers are loyal to authors, not publishers, for which we

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