The Marketing Genius Behind "I’m Going to Disneyland" (Ep. 34)

The Jim Hill Media Podcast Network

Jim Hill Media Podcast Network

Tv & Film, Society & Culture, Places & Travel

4.8 • 1.4K Ratings

🗓️ 6 February 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of I Want That Too, Jim Hill, Lauren Hersey, and special guest Eric Hersey dive into the surprising crossover between Disney and the biggest sporting event of the year—the Super Bowl. The origins of the legendary "I'm Going to Disneyland" phrase and how it all started with Jane Eisner’s brilliant idea. Michael Eisner’s deep love of sports and how it led to Disney owning The Mighty Ducks and The Anaheim Angels. The Super Bowl commercial game—why brands pay millions and how Disney’s new cruise line ad is making waves. The collectible side of sports: Disney trading cards, vintage Mighty Ducks jerseys, and the rarest Disney sports merch. A sneak peek at RunDisney Princess Half Marathon merch and the eBay resale market that has runners fuming. If you love Disney, sports, and the fascinating stories behind marketing magic, this episode is a must-listen. Available now on your favorite podcast platform! Be Our Guest Vacations Planning your next Disney vacation? Be Our Guest Vacations is a Platinum-level Earmarked travel agency with concierge-level service to make every trip magical. Their team of expert agents plans vacations across the globe, from Disney and Universal to cruises and adventures, ensuring you have the best possible experience without the stress. Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:24.5	Sign up for your $1 a month trial at Shopify.com slash setup.
0:30.0	Welcome back to I Want That 2.
0:32.4	The podcast with Disney merch meets Disney History.
0:36.0	I'm entertainment writer Jim Hill, and as always, I'm joined by the lovely Lauren
0:40.7	Hersey.
0:41.3	Hey, Jim, we have a really exciting, a big show today.
0:48.5	I'm really excited to dive in.
0:50.6	We're going to be talking about sports, where some people might be really excited with
0:57.9	a sports Disney crossover. We're going to be talking about Michael Eisner and his love of sports,
1:03.6	and how the iconic saying, I'm going to Disney World, came to be. So I feel like we couldn't do a show about sports in Disney without bringing in my delightful husband, Eric Hersey, who's going to be joining us today if I wasn't that too.
1:24.0	Welcome, Eric.
1:25.2	Oh, it's fabulous to be here, guys.
1:27.2	I will have my jersey on and I'll be rooting for my favorite team on the big game.
1:32.6	Is it Mickey Mouse? Is that the favorite team?
1:35.4	That is my home jersey.
1:37.7	And truthfully, either Mickey Mouse or at this point in time, there's a nice globe that I wear often, too.
1:42.6	Oh, very cool. Okay. So I have to ask, is there a
	...

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