The Marketing Advice You Need to Hear, But Don't Want To | Ep. #539

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 January 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #539 of Marketing School, Eric and Neil talk about some hard choices all marketers will have to make in the future. Tune in to hear about the future of marketing and what you can do to survive in the industry. Time-Stamped Show Notes: [00:27] Today’s Topic: The Marketing Advice You Need to Hear, But Don't Want To [00:37] Facebook Ad costs are on the rise. They had more advertisers than inventory in the US this last year. [01:05] SEO is changing because of voice searches. [01:25] Marketing is going to change so much over the next few years, that whatever you’re doing now will probably be defunct. [01:50] AI is going to affect the future of marketing. [02:15] In the next five to ten years, we will see more change than we saw in the last ten or fifteen. [02:42] Eric and Neil are aware of what is coming and are trying to plan ahead. [02:57] Build a micro-brand, stay connected, and adapt! [03:42] If you have a team, make sure people are experimenting with and testing methods. [04:12] The data from this will help you adapt. [05:00] Google Authentication was performing well for a few years before it started tanking. [05:10] The market is moving at such a quick pace, things that worked 6 months to a year ago, will no longer be effective. [05:24] Rocket Fuel is a great book to refer to. It’s about being a visionary and an integrator. [05:49] Managing Oneself is another good resource. It talks about feedback analysis and will help you understand how to take stock of your strengths. [06:43] Hire people with skills that are complementary to your own. [07:00] Eric and Neil believe you need to be prepared for the future of marketing. Learn to adapt! Be comfortable with being uncomfortable. [07:22] That’s it for today! [07:25] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we are going to give you the marketing advice
1:00.0	you need to hear but don't want to and there's a couple things in here so
1:05.1	Neil why don't you kick it off? Yeah the big overall theme is like there's a
1:09.5	apocalypse coming and you're pretty much going to be shit out of luck.
1:13.0	And here's what we mean by this.
1:15.0	Facebook ad costs are continually on the rise.
1:18.0	In 2017, Facebook had more advertisers than inventory, at least in the United States right
1:25.0	ad costs are just going up Google AdWords cost started going up again as
1:29.0	well it's going to make a conversion's harder and harder SEO, you're doing really well with
1:33.4	SEO? Well it's changing. They're trying to focus on voice because they believe
	...

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