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Marketing School - Digital Marketing and Online Marketing Tips

The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 1 February 2018

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week. Time-Stamped Show Notes: [00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week [00:38] #1: Check week over week search engine traffic. [00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change. [01:42] #2: Check cost per acquisition. [02:20] Look at gross profit LTB and fully loaded cap. [03:00] If you are not improving your LTB, you can’t compete. [03:25] #4: Check critical conversion rates [03:45] It can make a massive impact on your business. [03:56] #5: Check international traffic and conversion numbers. [04:15] When it’s big enough, consider translating to increase conversions. [04:50] If you don’t check, you won’t know where to expand! [05:00] #6: Track organic keywords. [05:05] Use Ahrefs or SEMrush to track. [05:30] You need to know which keywords will have big business implications. [05:52] #7: Use Google Search Console to check your impression count. [06:18] Your impression count may increase before your click count. [06:35] Try clickflow.io which will help you track this. [06:41] That’s it for today! [06:43] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:52.3

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue and I'm Neil Patel and today we are going to talk about the

0:59.4

marketers checklist.

1:01.0

These are seven stats that you need to check every single week. So

1:05.7

Neil, what is number one? Number one is your week over week search engine

1:10.8

traffic. You can find it in Google Analytics. It ends up breaking down your organic

1:15.1

traffic. The reason you want to look at it week over week, and specifically you want to compare

1:19.4

this Monday to last Monday, this Tuesday to last Tuesday, and you want to keep doing that you'll see if things are going

1:25.2

up down they're flat if you notice a variance of over six or seven percent and it

1:31.0

keeps going down by that much usually you got affected by a Google update or a

1:36.4

Google penalty and especially if you start seeing numbers go down by like five or

...

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