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Gloss Angeles

The ‘Marked Safe from MAHA’ Campaign & The New Lash Economy

Gloss Angeles

Kirbie Johnson and Sara Tan

Selena Gomez, Charlotte Palermino, Beauty, Fashion & Beauty, Arts, News, Sara Tan, Beauty Podcast, Rihanna, Kirbie Johnson, Halsey, Entertainment News, Hailey Bieber

4.6772 Ratings

🗓️ 2 December 2025

⏱️ 38 minutes

🧾️ Download transcript

Summary

Kirbie kicks things off with a full debrief of our favorite pipsqueak herself, Sabrina Carpenter, and her Short n’ Sweet tour! Then we dive into influencer Whitney Wagner Hartley’s “Marked Safe from MAHA” campaign and unpack what MAHA actually is, why it’s tied to anti-vax/anti-science rhetoric, and how her pledge is pushing beauty and wellness brands to publicly reject that messaging and commit to sharing inclusive, science-backed health info instead. Will brands and retailers catch on? Finally, we get into the lash economy: traditional strip lashes and classic black mascara are on the decline, while “ghost lashes,” underlash clusters, lash serums, and skinified formulas are having a moment — plus the rise of tubing, brown, and burgundy/glitter “accent” mascaras that are quietly reshaping what a lash wardrobe looks like in 2025.

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Transcript

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0:00.0

G.M. Los Angeles. Hi, Kirby. Hi, Sarah. Welcome to Los Angeles. Friends, it happened. It happened.

0:17.6

It'll have been a week since it happened. But I got to see our little pipsqueak diva

0:23.2

Sabrina Carpenter in person. And she even smaller in real life.

0:28.0

And she did not under deliver. Honestly, I was like, this is Polly Pocket, babes. This is Polly

0:33.9

motherfucking pocket. She's so cute. I think it's too because like her hair is so big and then the heels are so big. It just,

0:41.9

it's like she's even tinier of a person because of it. I love her. It's like if the spice

0:47.8

girls had a baby with Dolly Parton, that is her look. Those big chunky thigh high boots. Yep. Yes. When I went, she had a new pair of boots

0:59.8

that I learned from the fans around us because they were all freaking out when she came out at

1:04.4

one point with this new pair of boots on. Wow. Because they were this powder blue color. And then

1:10.1

they had a little lock on them.

1:13.5

And I was like, what is that?

1:15.3

Because people were screaming at the top of their lungs when she came out in this outfit.

1:19.2

Okay.

1:19.4

So I was like, clearly something's happening here.

1:21.4

And they were like, this is a pair of boots that have never before been seen on the concert.

1:27.1

You know, bro road or whatever.

1:29.1

And it was on theme for man's best friend.

1:32.7

It was like a little dog tag that said man's best friend hanging off of her boots.

1:38.1

Yes.

1:39.0

Honestly, fandom is just at like new heights because of social media. It is just crazy what people know

1:49.6

about their favorite artists. You have to now as a pop star have so many elements of your show

1:56.3

that change so that people tune in on TikTok every night to be like what's the Juno pose going to be? Yes. I mean, I think Sabrina does it such, such a good job because there's, yeah, like you said, there's different elements to it and you know what to look out for. Yeah, she really caters to the millennials as well. I don't think she's a millennial. I think she missed it by a few years.

...

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