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Business Wars

The Many Deaths of Dungeons & Dragons | Wizards and Witch Hunts | 1

Business Wars

Audible

History, David Brown, Business, Management

4.613.5K Ratings

🗓️ 3 December 2025

⏱️ 50 minutes

🧾️ Download transcript

Summary

When Gary Gygax and his gaming pal Dave Arneson create Dungeons & Dragons, he believes he’s onto something special and starts a business called TSR to publish it. But when TSR publishes the game, he must find a way to overcome player confusion to make it a best-seller. But just when everything seems ready to come together, a missing kid plunges TSR into crisis.

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Transcript

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0:00.0

As we get started with our new series on Dungeons and Dragons, a quick note to listeners that

0:05.4

this episode includes brief references to suicide. Please be advised.

0:19.6

It's September 1979 in East Lansing, Michigan.

0:23.9

William Deere walks into a bar near Michigan State University.

0:27.7

It's a typical college watering hole, badly lit with a pinball machine, jukebox, and nothing

0:33.3

but beer on tap.

0:35.3

He claims a table in the far corner and orders a drink. Deer is 42 years old.

0:41.5

He's over six feet tall with a mustache and big gold rings adorning several of his fingers.

0:47.6

He's a private eye, and he's meeting an informant today. They often ask to meet in dives

0:53.0

just like this. Maybe they want the courage alcohol brings,

0:57.7

or maybe they've just watched too many movies. Deere's working his highest profile case yet.

1:04.4

The disappearance of James Dallas Egbert III, Dallas to his friends, if he had any.

1:12.0

Dallas is a loner, a 16-year-old brainiac studying computers at Michigan State.

1:17.5

Or at least, he was.

1:20.0

He vanished without a trace 19 days ago.

1:23.5

Dallas's parents have hired deer to find their son.

1:26.8

So far, he struggled for leads.

1:29.6

But this morning, he got a call from someone who's willing to talk.

1:35.2

A tan college student enters the bar.

1:38.9

He joins deer at his table, orders a pitcher of beer, then speaks.

1:43.8

Uh, I, uh, I don't want my name out there or my description. I'm a senior this semester.

1:49.4

I can't get into trouble, okay?

...

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