The Mane Choice : How she turned $500 Into $100M - Courtney Adeleye #409

Social Proof Podcast

Social Proof Network

Business, Entrepreneurship

4.9 • 2K Ratings

🗓️ 6 November 2023

⏱️ 108 minutes

🔗️ Recording | iTunes | RSS

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Summary

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Courtney Adeleye on IG:

https://www.instagram.com/courtneyadeleye/

In this episode, Courtney Adeleye, the founder and CEO of Obly and creator of The Mane Choice, talks about her journey as an entrepreneur and the success she achieved. She shares insights into her work ethic, the importance of hard work, and her determination to make things happen. She also touches on her recent sale of her company, although she doesn't disclose the exact amount. Adelaide discusses the strategic approach she takes in managing her business and reveals that her company had great margins, allowing her to keep a significant portion of the revenue. Despite not initially considering selling her company, Adelaide explains how her mindset evolved over time and the importance of self-education for entrepreneurs.

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Transcript

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0:00.0	I interview Courtney Adeleier. I'm the founder and CEO of Obly. I'm also the founder and creator of a
0:07.1	company is called the Main Choice. Her products are in more than 20,000 stores across the country and
0:12.1	Main Choice was featured as one of the best beauty products by O magazine.
0:16.4	And after five years, she hit 50 million in sales.
0:19.6	Imagine this woman in the kitchen making a formula to help herself and it winds up helping
0:26.4	the world. So I'm like a mad scientist at this one I'm mixing concoctions.
0:30.5	You made that I made that and you're on you YouTube putting it together. Yes. Yes and mixing it and saying put it in your hair. Yes and I wind up doing a video. It's called the ultimate deep conditioner video. That video went viral. A hair care line born out of
0:44.4	Courtney Adelaide's desire to grow her hair. She'd post videos on YouTube
0:48.7	sharing her journey and the products she was mixing up in her kitchen.
0:52.2	Courtney made over a100 million in a six year period
0:55.9	from idea to exit.
0:58.0	But she couldn't tell me the amount that she made
1:00.6	because the deal is still running. And she figured out a way on how to sell her company
1:06.3	and still get a piece and a thing that she sold. Crazy. Are you still in it?
1:11.6	I'm in it as an investor. Hold on you're in it as an
1:14.8	You sold it to them. When I accident the company and I was getting all this heat. Oh my
1:18.4	God you sold the company. You have to understand I turned around and bought into the entire portfolio to purchase my company.
1:26.4	Not only do I own the main choice, I am the single largest shareholder in the company
1:31.4	purchase mine, which has at least what five or six, seven of the brands.
1:35.2	So why everybody thought it was a sale.
1:37.2	Oh, do I know, I know.
1:40.6	For me, I was never trying to sell my company. I really wanted to see what was the evaluation.
	...

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