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Welcome to Rejuvenaging with Dr. Ron Kaiser. This is the podcast designed to help you live your life

enthusiastically today, tomorrow and every other day. I am your host, Ron Kaiser, a positive health psychologist, and also keynote and TEDx talker and author of the award winning and bestselling book Rejuvenaging, the art and science of growing older with enthusiasm. My website is the mental health gym. It's your source of all sorts of information regarding positive psychology. My own spin on it, which I call goal achieving psychology. General wellness and rejuvenating.

And rejuvenaging and lots of other stuff in the positive area. We hope that you'll visit frequently listeners to the podcast are well aware that most of our podcasts feature guests who leave their lives enthusiastically and have something special to contribute to help us lead our lives with greater enthusiasm, greater happiness, greater productivity and ultimately leading to a greater sense of wellness.

And today's guest is very special and provides us with some additional information along those lines. It's a real thrill and pleasure to have Trevor Lawbeer with us. Trevor is a serial entrepreneur whose mission is to help others live more fulfilling lives by reaching their potential.

His superpower is creating mental models or frameworks that help people reason about the world to solve their problems. Most recently he has been applying the skill in domains of time management and mindful productivity.

Previously, he created strategic life tools to help people with life planning and lean decisions to help people make better decisions. One of the really interesting things about Trevor is that he lives part time in Asheville, North Carolina and part time in Berlin, Germany.

Don't know too many people who do that, but and we'll find out a little more about that too, but that won't be our major emphasis. So Trevor, welcome to Rejuvenaging with Dr. Ron Kaiser. I'm so glad that you're here with us and so glad to learn what you have to tell us about the areas in which you focus.

Thank you. It's a pleasure to be here.

Well, Trevor, you describe yourself as a serial entrepreneur. I guess a lot of entrepreneurs do more than than one thing over the course of the time, but in general, what are some of the areas and or businesses that you've worked in over time?

So my first startup was a homepage add on service back in the 90s. Won't go too much into that. Then I created a social network for professionals. So it was like LinkedIn, but we raised money and went out of business before LinkedIn started.

My third startup was a data visualization startup using this specific technique called heat maps and tree maps that we created some innovations in that space, and then I sold that in 2015 to start my current one great. And I think just by what you're saying.

I guess it's pretty typical for entrepreneurs to not always be successful in every venture that they try, but the power to persevere is undoubtedly one of the real skills that's that's needed to be successful.

It appears your focus nowadays is on time management and lifestyle management. How did you get into that? Do journey lead you there?

So after I sold my last business, I sold it to a company that was helping Amazon sellers sell more stuff on Amazon, managing their software processes for that. And I decided that that wasn't super fulfilling helping businesses make more profit.

I really wanted to focus on people fulfilling themselves more. So I launched I decided I was going to start a startup around helping people develop better life planning.

And I did that. It was a content based site called strategic life tools that I've since made free that helps people develop life plans like where are you in five years, where are you today? How do I get from here to there? How to make adjustments to my life?

That turned out to be not the business I want to run though. People tend to do life planning at cusp events. They just you know graduate. They just retired. They just changed jobs.

So it became a one off sale, which is what my last business was and it's a very brutal business model. So I wanted a subscription model where I could provide value to people on an ongoing basis and then charge them monthly.

People are running into in this program or running into time management issues and I developed this technique 10 years ago, the specific technique for planning your day.

So I taught them that created a little mini course out of that. And then that eventually decided that was going to be the real business and pivoted into that.

That's really really interesting. And I guess I'm wondering is is time management something that people tend to be good at generally or is it something you can learn for those of us who you know seem to always run out of time before we run out of things to do.

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