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Unsung Science

The Man Who Invented QR Codes

Unsung Science

CBS News

Society & Culture, Earth Sciences, Science

4.91.1K Ratings

🗓️ 7 July 2023

⏱️ 35 minutes

🧾️ Download transcript

Summary

In 1994, Masahiro Hara got tired of having to scan six or seven barcodes on every box of Toyota car-parts that zoomed past him on the assembly line. He wondered why the standard barcode from the 70s was still used...Why couldn’t someone invent a barcode that used two dimensions instead of one that could work from any angle or distance, even even if it got smudged or torn?

And so, studying a game of "Go", he dreamed up what we now know as the QR Code — the square barcode you scan with your phone. It shows up on restaurant menus, billboards, magazine ads — even tattoos and gravestones. But even that, says Hara-san, is only the beginning.

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Transcript

Click on a timestamp to play from that location

0:00.0

Even if you don't know what a QR code is, you actually do.

0:10.2

You've seen it hundreds of times.

0:12.2

It's a printed square made up of black and white square pixels in weird patterns.

0:17.0

They show up on ads, business cards, tickets, restaurant menus, you point your phone's

0:21.5

camera at it, and boom, it opens up a website or a menu or a show ticket.

0:26.5

Do you remember the day that you came up with this idea?

0:30.3

How old were you?

0:31.7

Where were you?

0:32.7

Yes, I remember very clearly.

0:34.7

It was early 1993 when I was 34, and when I was playing a golf, which is a board game,

0:43.2

during a lunch break, the concept of putting black and white dots on a grid or card.

0:49.0

It's rare to find a cultural element as global and ubiquitous as a QR code that was basically

0:54.6

invented by one single guy.

0:57.0

And today, you'll get to meet him.

0:59.0

I'm David Pogue, and this is Unsung Science.

1:02.0

Hey, prime members, you can listen to Unsung Science add free on Amazon Music.

1:15.7

Download the app today.

1:16.7

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1:21.2

Some wonder the vanished is a podcast where host Marissa Jones tells stories of missing

1:26.6

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1:28.8

Listen to the vanished podcast wherever you get your podcasts, or you can listen add

1:33.0

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