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The Colin and Samir Show

The Man Behind the Sidemen's $100M Empire

The Colin and Samir Show

Colin and Samir

Business

4.9665 Ratings

🗓️ 21 August 2023

⏱️ 102 minutes

🧾️ Download transcript

Summary

Today on the Colin and Samir, we sit down with Jordan Schwarzenberger, the Sidemen's manager. We cover how Jordan pitched the Sidemen, the ups and downs of launching Sides, and why he won't work with anyone else. The sponsor of this episode, Upwork, has helped us hire talented people all over the world for every part of the creative process - from thumbnail design to video editing to animations. And now we’re using Upwork to hire AI experts. Visit https://obvs.ly/colinandsamir now to sign up to power your business, smarter. #UpworkPartner Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

When you're at the level of the side men, Mr. Beast, you need a CEO, which is kind of what we are.

0:03.8

An alcohol brand, a trading cards, a membership club, and a podcast.

0:07.2

And did those work immediately?

0:09.1

It worked, but there were problems.

0:10.8

There's tens of millions of people watching.

0:12.8

Cameras everywhere.

0:14.1

This is the biggest opportunity in the world.

0:16.3

I would struggle as one of the side men watching KSI.

0:20.1

When real money is made, that's when emotions change.

0:22.6

How do you explain that? I'm naturally kind of skeptical. What have you learned about dealing with

0:27.2

controversy? We've seen hundreds of comments over the years asking us to cover the sidemen,

0:34.6

from selling out arenas to opening their own retail stores, their own

0:39.5

restaurants, a membership platform, even an alcohol brand, they really are one of the most

0:44.0

compelling and impressive brands in our space. Powering all these businesses is their YouTube

0:48.8

channel with nearly 20 million subscribers and their marquee series Side Men Sunday that gets

0:53.8

millions and millions of views

0:55.5

every week. But not many people know the ins and outs of their operation. And definitely no one

1:01.0

knows it better than Jordan Schwarzenberger. His company, Arcade Media, has been managing the

1:05.7

sidemen since 2021. And since then, the sidemen have seen explosive growth. In this episode, we dive deep into the

1:12.4

ins and outs of the sidemen's business. And we also hear Jordan's perspective on how the creator

1:17.2

landscape has changed and how creators can adapt to stay ahead. This episode is sponsored by Upwork.

1:23.7

Upwork is the world's marketplace connecting businesses with independent talent from across the globe.

...

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