What's up everybody? What's up everybody? Welcome to the Apple Bits XL Brian Tong here and this is going to be a little different

episode from the others because I got a chance to sit down and have an interview with members

from Marvel Studios and I. L. M.

immersive and they are responsible for working with Apple

to create a what if an immersive story for Apple Vision Pro. They're going to talk about how they came up with the

idea, some of the challenges they had, and also the technical prowess of the Vision

Pro that allowed them to do a unique experience that doesn't exist anywhere else.

So I'm going to just let you all hear the interview.

It was a lot of fun and there's a lot of nuggets to pull from this and learn.

So let's get right to it.

All right, ladies and gentlemen, gentlemen boys and girls I have two special

guests here because if you haven't heard what if an immersive story is

coming to the Apple Vision Pro it'll be releasing on May the 30s so I got two people who might be familiar with it

mister Dave Bouchor director and executive producer for Marvel Studios and

Ian Bowie experienced design director for ILM Immersive and this is hey guys

thanks so much for coming and hanging out. Thanks for having any. Yeah this is great.

You know this is really a true collaboration between Apple, between Disney, between Marvel Studios, and ILM

immersive. So a lot of different people with stakes here, but also a great

property with What If and one of the first experiences that we've honestly seen like this on the Apple Vision Pro.

So I don't know who wants to go first, but I'm just kind of curious when the seeds were planted for this project and how it came about.

Well, the seeds have been planted for a while.

Me and me and Ian have actually worked together before on projects and

...