G’day! On today’s show: Robert Irwin is EVERYWHERE. Dare we say he’s the newest It Boy! He’s just won Dancing With The Stars US, he’s been profiled in the New York Times, and let us not forget that steamy Bonds shoot from earlier this year. So let’s track his glorious rise to global fame, analyse the PR strategy at play here, and unpack the unique legacy of the Irwin family.  This episode of Shameless is brought to you by CeraVe’s Holiday House of Hydration. On today’s show, Gil recommended Matthew Perry Couldn’t Be Boxed In from Vulture. Zara recommended How Colleen Hoover Took Hollywood from Elle. Your hosts are Zara McDonald (@zamcdonald) and today, filling in for Michelle Andrews (@michelleandrews1), we have Eilish Gilligan (@eilishgilligan).  Shameless Podcast is produced by Annabelle Lee and Eilish Gilligan, executive-produced by Lucy Hunt and audio-edited by Eilish Gilligan. Our social media team consists of Naima Fatema, Emily Li and Eilish Gilligan, and our partnerships manager is Cindy Luu. Want to support our show? Clicking ‘follow’ on Apple and Spotify is the best way to do that, and we're super grateful to anyone who leaves a five-star review while they're at it. Also! An old-fashioned 'Tell a Friend In Real Life' is equally appreciated. Want more? We've got more… Subscribe to our newsletter Smart, Dumb Stuff: https://tinyurl.com/4yasjphn    Follow us on Instagram: https://tinyurl.com/2mf557ux  Aaaand we’re on TikTok: https://tinyurl.com/2hchchrp  Everything else your heart could ever desire is here: https://linktr.ee/shamelesspodcast  Thanks for listening! We’re huge fans of yours. Learn more about your ad choices. Visit megaphone.fm/adchoices