The Magic of Copywriting for Educators

The CEO Teacher Podcast

Kayse Morris

Marketing, Edupreneurs, Teachers, Entrepreneur, Teacherspayteachers, Business, Teacher, Educator

5 • 734 Ratings

🗓️ 21 June 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Copywriting For Education, Is A Broad Topic: Who are you serving? Teachers, Admin, Families…

Copywriting for education is a skill that cannot be passed off to some new forms of artificial intelligence. Teachers can sniff out inauthenticity faster than most. So we need to find ways to create compelling copy. Something that brings them in and keeps them coming back for more.

Did you know that copywriting for teachers that is enthralling, captivating and riveting draws 7.8 times more site traffic and produces better brand recall? So get to writing - practice makes progress!!

In this episode, you will learn:

The 4 aspects of copywriting you can’t ignore
The 6 bonus concepts of copywriting that help make greater conversions
The sweet spot for headlines
How to increase click through rates
What to include in a converting call to action

Links Mentioned in this Episode about Copywriting for education:

David Ogilvy
Ogilvy on Advertising by David Ogilvy
Mary Wells Lawrence
Breakthrough Copywriting: How To Generate Quick Cash With The Written Word by David Garfinkel
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham

CEO Teacher® Resources Worth Their Weight in Gold:

We need more brilliant teachers like you, stepping up to share your wisdom and become the change we all want to see in the world. It's your turn to determine if you are ready to break through your classroom payscale and turn your teaching expertise into something that will increase your income and impact and influence beyond the walls of your classroom.

All you have to do is take the next step and grab the guide here: Determine if You Have What it Takes to Make Extra Income Online as a Teacher

What's your CEO Teacher® Type? Find out here!

Check out my CEO Teacher® Book Recommendations here!

Join Our CEO Teacher® Podcast Community to Grow With Like-Minded Teachers:

Send me a DM on Instagram- I love chatting with my people, so head on over to IG and let’s get you unstuck on the path to Copywriting for education purposes.

Enjoying the podcast? Thanks for tuning in!

Tag me @theceoteacher on Instagram and tell me what you are listening to! I love seeing what resonates most with our listeners!

I don’t want you to miss a thing! Be the first to know when a new episode is available by subscribing on iTunes here!

It's your turn to help fellow CEO Teachers® find our podcast and start building a life they love. All you have to do to support The CEO Teacher® Podcast is leave a review and share with your friends!

To leave a review on iTunes, click HERE and scroll down to Ratings and Reviews. Click “Write a Review” and share with me how this podcast is changing your business and your life!

More of a Hands On or Visual Learner? Need to “see” your content in action? Check out the latest CEO Teacher® Blog Posts and YouTube Videos Here!

Transcript

Click on a timestamp to play from that location

0:00.0	This is my favorite topic to talk about of all time. Do you know what it is? It's copywriting.
0:05.6	It's probably because I was an eighth grade English and language arts teacher, but I live for
0:12.7	copywriting tips and tricks and hacks. It was one of the first things that I really fell in love
0:19.7	with when it came to online marketing.
0:21.9	And it's one way that we have used to grow our business. And I want to share a lot of insider
0:28.3	secrets today that many entrepreneurs don't want you to know, some of the biggest
0:33.9	entrepreneurs in the business, including things that I've never publicly admitted.
0:38.6	I'm going to share with you today. But we're going to talk about the magic of copywriting
0:43.3	for educators today. David Oglevy said, you cannot bore people into buying your product.
0:49.8	You can only interest them into buying it. And then Mary Wells Lawrence said the best advertising
0:56.0	should make you nervous about what you are not buying. If you need a little information on what
1:01.7	copywriting is and how it can improve your teacher business, stick around. You don't want to miss it.
1:08.1	Hey teachers, welcome to your home away from the classroom. Whether you
1:12.1	are a full-time educator just getting started and thinking about the possibilities to advance past
1:17.9	your current pay scale, or you're a seasoned CEO teacher looking for extra strategies to make
1:24.5	money online. You're in the right place. No impressive tech skills or marketing
1:28.4	experience necessary. Just the passion and desire to transform your life by doing what you love,
1:35.8	leaning in to your unique teaching magic. I'm Casey Morris, a former eighth grade ELA teacher
1:41.2	myself, Momita Five, teacher marketing expert. And while I am the
1:45.8	visionary behind the CEO teacher movement, this amazing community is continually being built by you,
1:53.1	one beautiful dream at a time. Coming your way every Wednesday as an extra credit bonus
1:58.7	exclusively for teachers, Welcome to the CEO Teacher
	...

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